Digital Art Term Exam Review

What is the section on the left side of the workspace called?

Toolbar

What is the section on the right side of the workspace called?

Panels

What type of logo consists of a font inside a symbol or icon?

Emblem

What does the lock symbol do?

Locks or unlocks layers

What tool would you use to create a shape that has anywhere from 3 to infinite amount of sides?

Polygon

What is “Essential Classic” an example of in Illustrator?

A Workspace

What is digital art?

Art that uses digital/ computer technology in its creation

What is the keyboard shortcut for Select?

V

What tool would you use to “pick up” a color?

Eyedropper

What is the keyboard shortcut for gradient?

G

What art empathzies extreme simplification of form, as characterized by the use of basic shapes and monochromatic palettes of primary colors, objectivity, and anonymity of style?

Minimalistic Art

When did Minimalist art develop?

1950s

What is the keyboard shortcut for eyedropper?

I

What is graphic design?

Usually stems from the need or desire to communicate a pre-existing message: call to action or a logo

What is fine art?

An expression of a completely new idea. It’s the process that breathes life into something private and personal to treat an emotional bond between the artist and audience.

Name 4 characteristics of minimalist art:

Hard edge borders, repetition, monochromatic color scheme, not expressive

What is the keyboard shortcut for shape?

M

What tool creates a transition between values or colors in a shape?

Gradient

What is a mascot?

Illustrated character that represents your brand

What is a logo?

A graphic representation or symbol of a company name

What tool would you use to resize a shape?

Select

What is technology?

Creation and use of technical means and their interrelation with life, society, and the environment

What does the “eye” symbol do?

Hides or shows layer

What is the keyboard shortcut for Direct Selection?

A

What is the white area in the middle of the workspace called?

Artboard

How do you create a square?

Hold down shift while making a rectangle

What is the style or technique (as in music, literature, or design) that is characterized by simplicity and extreme spareness?

Minimalism

When did Minimalism Art reach its peak?

1960s

What is the keyboard shortcut for pen?

P

What does the blue square represent in the layers panel?

Indicates which layer is selected

What tool would you use to extend anchor points?

Direct Selection tool (A)

What is a font based logo that focuses on a business name alone?

Wordmark

What is the purpose of a logo?

To be readily recognized

What are different ways that you can order/ arrange objects?

Object>arrange or in the layers panel

What art movement was Minimalism a reaction to?

Abstract Expressionism

What is the keyboard shortcut to grouping objects?

Command G

What is the difference between a pictorial mark and abstract mark?

Pictorial mark is an icon or graphic based design, whereas an abstract mark is a geometric form.

What tool would you use to create shapes and paths?

Pen tool (P)

What is the difference between the Fill and Stroke?

Fill is the inside of a shape, Stroke is the outline around it

How do you start warping text?

After typing it, click on the text with the selection tool. Object>Expand

What is the fine artist’s primary intention?

To inspire feelings and emotional response

What is the graphic designer’s primary intention?

To communicate a pre-established message or make a memorable impact of the brand

Is graphic design or fine art usually open to interpretation?

Fine Art

What type of logo is typography based that is comprised of a few letters?

Lettermark

Characteristics of Abstract Expressionism:

Intense emotions, sometimes created spontaneously, thick brushstrokes, aggressive/intensive emotions

Repetition

Creating multiple images of the same shape, especially simple geometric forms like lines and squares

Hard-edge borders

Between area of color, there no shading or subtle transition

Not Expressive

Artist removed all elements of biography or emotion. Art for art’s sake without emotion involved

Monochromatic color scheme

Limited to one color with its tints and shades

What are the Elements of Graphic Design?

Balance, Alignment, Proximity, Repetition, Contrast, Hierarchy

Balance

The visual weight distribution of graphic elements in design layout (think of a scale)

Alignment

Placement of a graphic design element and how they line up in relation to one another, only really notice when alignment is off

Proximity

Creates a relationship between the graphic elements in a design. These elements don’t need to be grouped but usualy are close to each other

Repetition

The use of graphic elements more than once in a design, whether that is font, shape, color, width, or texture.

Contrast

Juxtaposition of two or more graphic elements with opposing qualities (dark v. light, thin v. thick, geometric v. organic)

Hierarchy

Directs the order in which we view the elements of design, from start to finish, with scale and font

Logo Design Core Elements?

Simple, Distinctive, Relevant, Timeless, Memorable

Simple

Not over complicated, easy to identify

Distinctive

specific to the brand (not confused with other logos)

Relevant

Always keeping audience in mind + the purpose of the logo

Timeless

Doesn’t follow trends that can quickly date a logo

Memorable

Remembered by all, and recognized by those of all ages and demographics

Not an example of graphic design?

A self-portrait painted in Adobe Photoshop

What is not an example of fine art?

A business card for an art supply store

True or False: Digital Art is sometimes referred to as “New Media”

True

True or False: Artwork can be only fine art or graphic design, never both

False

True or False: Minimalist art is usually subjective

False

True or False: You can see the artists individual style in Minimalism

False

True or False: To access different shapes within the shape tool you hold down shift then click on the Shape Tool icon

False

True or False: The Pen Tool can make closed shapes

True

True or False: You can make a triangle with the Shape tool

True

True or False: The Pen tool cannot make curved paths

False

Pictorial mark

Icon—or graphic-based design

Abstract mark

Geometric forms that represents your business

True or False: A logo is easy to make memorable when first starting off as a brand

False

True or False: Asymmetry is not an example of a type of balance

False

True or False: The auto industry is fond of emblem logos

True