People Media

PEOPLE MEDIA

Refers to persons that are involved in the

use, analysis, evaluation, and

production of media and information.

PEOPLE IN MEDIA

Anyone who forms to share

information. These media forms span from

print, broadcast, and web media.

PEOPLE AS MEDIA

Individuals who are directly involved in the

use, analysis, evaluation, and production

of media and information.

• Opinion leaders

• Citizen journalism

• Social journalism

• Crowdsourcing

PEOPLE AS MEDIA

OPINION LEADERS

• Highly exposed to &

actively using media

• Opinions are

accepted by a group

CITIZEN JOURNALISM

People without

professional journalism

training can use the

tools of modern

technology to create

or fact-check media

on their own or in

collaboration with

others.

SOCIAL JOURNALISM

Journalists using social

media to make their

content available to

more people.

CROWDSOURCING

The practice of obtaining needed services,

ideas, or content by soliciting contributions

from a large group of people.

People media and information

are

the most basic kind of media, but

not the least. Even without

advances in technology, they will

continue to exist.