Feature of New Media

Digitalisation

Process of converting something to digital form

Interactivity (Participatory Culture - Jenkins)

Method of communication in which a program’s outputs depend on the users input

• refers to the ways in which people process and share information or how they communicate with each other

Accessibility

Media is available for all people to use at any point

Global Ownership

Media organisations operate all around the world

Concentration of ownership

Less companies are owning increasingly larger areas of the media

Vertical Integration

There is concentration of ownership within a single medium, such as one company owning several newspapers

Horizontal Integration

Media owners have interests in a range of media, such as newspapers, magazines, book

Convergence

• Technological: increasingly the case that one device that can be used to access a wide variety of media

• Economic: allows a single company to target larger interest groups through various kinds of media

• Cultural: two or more cultures adopt each other’s traits and became more alike

Synergy

Media companies produce, promote and sell a product in a variety of forms