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Economics
the study of how scarce resources are allocated to fulfill the infinite wants of consumers
Micro-economics
the observation of small economic units like the effects of government regulations on individual markets and consumer decision making
Macro-economics
“big picture” version of economics and focuses on aggregate production and consumption in an economy
Scarcity
when there are insufficient resources available (limited resources) to produce all that people desire (infinite wants)
Relative scarcity
when resources are scarce relative to the demand of goods and services.
Opportunity cost
it is the real cost of the next best alternative (in the scale of preference) that is forgone to obtain more of something else
Ceteris paribus
all other things remaining constant
Theory of Demand/Effective demand
amount of goods and/or services consumers are willing and able to buy in a given period of time at a given price, ceteris paribus (other things remaining constant)
Law of Demand
in a given time period, the quantity demanded of a product is inversely related to its price, ceteris paribus.
Individual Demand
the demand for a good or service by an individual consumer.
Market demand
the SUM of the individual demand for a good or service by all the consumers in the market.
Change in price of good (DEMAND)
a change in price of a good will affect the quantity demanded and cause a movement along the demand curve.
Change in non-price factor (DEMAND):
a change in a non-price factor will affect the demand and cause a shift in the demand curve.
Non-price demand factors
factors that affect the consumer’s ability and willingness to buy. For example:
Income, i.e. effect on normal and inferior goods
Population
Tastes and preferences
Prices of substitutes and complements
Expected future prices
Substitute/Competitive demand
A substitute is an alternative product that can replace another because it satisfies the same want.
if the price of one good changes, the demand for the substitute good will change in the same direction.
Complements/Joint demand
A complementary product is one that must be used at the same time with another to satisfy the same human wants.
if the price of one good changes, then the demand for the complementary good will change in the opposite direction.
Derived Demand
when a good is in derived demand, it is demanded for its contribution to the manufacture of another product
For two goods in derived demand, a change in demand for the final good causes a similar change in the demand for the resource used to produce it.
Normal Goods
A good is a normal good when demand for it increases in response to an increase in consumer income (demand for the good varies directly with income).
Increase in income leads to a rightward shift of the demand curve
Decrease in income leads to leftward shift of the demand curve
When income changes, demand will change in the same direction
Inferior Goods:
A good is an inferior good when demand for it decreases in response to an increase in consumer income (demand for the good varies inversely with income).
increase in income leads to a leftward shift of the demand curve
Decrease in income leads to a rightward shift of the demand curve
When income changes, demand will change in the opposite direction
Changes in consumer preferences happen due to:
Awareness campaigns, advertising etc. This is because the more desirable a good looks, the higher the demand and vice versa.
Exceptional Demand Curve
Such a good has ‘snob appeal’ known as ostentatious goods. It is not wanted for itself but to display one’s wealth.
Upward sloping demand curve
Theory of Supply
the amount of a good a producer is willing and able to sell in a given period of time, at a given price, ceteris paribus.
Law of Supply
In a given time period, the quantity supplied of a product is directly related to its price, ceteris paribus.
Individual Supply
Refers to the supply for a good or service by an individual producer.
Market Supply
refers to the sum of the individual supply for a good or service by all the producers in the market.
Change in price of good (SUPPLY)
will affect the quantity supplied and cause a movement along the supply curve.
Change in non-price factor (SUPPLY)
will affect the supply and cause a shift in the supply curve.
Non-price supply factors
Expectations about future price changes
Changes in number of suppliers
Changes in price of factor inputs (cost of production)
Changes in state of technology
Events affecting availability of resources & the supply chain e.g. changes in weather conditions, disruptions due to war, etc.
Factor prices
refer to the cost of production, such as wages, rent payments, raw material prices, etc.
Exceptional supply curves
rare goods where quantity supplied is fixed. E.g. the mona lisa
Equilibrium
The state of the market where there is no tendency for either demand or supply to change.
Equilibrium price
The price that clears the market, where the quantity demanded equals the quantity supplied.
Market Price
actual price consumer pays for a good or service at any point in time.
Disequilibrium
When market in shortage or surplus.
Shortage
When the quantity demanded exceeds the quantity supplied.
Surplus
When the quantity supplied exceeds the quantity demanded
shortage and surplus responsible for
Both shortage and surplus drive market prices to the equilibrium price.
Price mechanism
In a FREE market, prices will adjust whenever there is a shortage or surplus such that the market equilibrium will result.
Positive economics
testing and developing economic theory, with subjects being testable
Normative economics
reflects opinions rather than fact and cannot be tested objectively.
Market economy
An economy that solves the ECONOMIC PROBLEM in a network of separate but interconnected markets.
Product Market
Market that deals in the buying and selling of goods and services.
Factor Market
Market that deals in buying and selling the factors of production (land, labour, capital, enterprise) or resources such as the labour market, the capital market, and the natural resource market.
Competitive Market
Has a large number of buyers and sellers, firms are price takers, homogenous (very similar) products, and it is an easy market to enter (no barriers to entry or exit).
Imperfect Market
a market that is not competitive, and has a small number of firms, product differentiation, firms are price setters, and the entry to market is restricted (barriers to entry).