IT (evolution of traditional media to new media)

medium of communication is oral language

prehistoric time

examples of the writings in prehistoric times

cuneiform, alphabet, papyrus, codex, woodcut

machine, printer, started in england or european countries in the 18th century

industrial age (printing)

first book that was printed in more than one color

psalter

2 ppl who made psalter

Johann Fust & Peter Schoffer’s

first book ever made

Guternberg’s bible

who made the very first book and printer

Johannes Guternberg

movies, radio, tv, telegraph

Electronic age (telecommunication)

who invented the telegraph

Samuel finley breese morse (1884) & alexander graham bell (1876)

computer, braile, vitascope

New information age (interactive communication)

for blind people 6 dots and 63 codes

braile (1824)

thomas armat, projector

Vitascope (1985)

other media

laptop, personal computer, cellphone, fax, television, radio, transistor radio, WWW, walkie-talkie, ARPANET

first book published in ph

Doctrina cristiana (1593) juan de vera used xylography

first newsletter

succesoss felices (1637)

first regular

del superior goviemo, manuel fernandez del folgueras

first journal

registro mercantil de manila, royal economic society of the friends of the country

first daily newspaper

la esperanza, felipe lacorte &evaristo calderon

first film

ang dalagang bukid, jose nepomuceno, atang dela rama, marceliano ilagan, mary walters

first radio

kzkz, henry hermann

first telephone

philippine long distance telephone company, theodore vail halsey

first television broadcasting

alto broadcasting system, judge antonio quirino

first internet

mosaic communication inc

first online newspaper

businessworld internet editor

first walk in internet

mailstation net

media producers

Media language

Types of interpretations

Connotative & Denotative

interpretations

Connotative

literal meaning

Denotative

denotation, or connotation, camera

Media Codes

Types of Media Codes

Symbolic Codes, Technical Codes, Written Codes

audience-based

Symbolic Codes -

visual media codes

Technical Codes -

formal written language

Written Codes -

recognized ways

Media Conventions -

Types of Media Conventions

Form Conventions, Story Conventions, Genre Conventions

arranged

Form Conventions -

narratives

Story Conventions - 

common use of the elements

Genre Conventions - 

people who initiate, plan

Media Producers

interests

Stakeholders

significant element

Audience

demographics

Audience Analysis 

mainstream

Agenda-Setting Theory

needs or desires

Uses and Gratification Theory

mass communication

Hypodermic Needle Theory / Magic Bullet Theory

constructed

Semiotic Theory

reinforces

Reinforcement Theory

“creations of the mind

Intellectual Property (IP)

2 CATEGORIES OF IP

Industrial Property, Copyright

patents, trademarks, industrial designs, and geographical indications and applications

Industrial Property

property right

Patent

words, phrases, symbols, logos,

Trademarks

authentic impact

Industrial Designs

geographical area

Geographical Indications

specific region

Appellations of Origin

literary works

Copyright

RA 8293

Intellectual Property Code

RA 10175

Cybercrime Act

without a license

Fair Use

Copyright licenses

Creative Commons License

inequality or gap

Digital Divide

overdependence

Computer Addiction

hurt or harass

Cyberbullying

personal information about them is shared

Data Privacy

data record

Digital Footprint

present yourself

Virtual Self