Media Studies - Key Terminology

studied byStudied by 6 people
5.0(1)
get a hint
hint

Anchorage

1 / 64

Tags and Description

65 Terms

1

Anchorage

Words that go along with the image

New cards
2

Binary opposite

The complete opposite

New cards
3

Censorship

Control over the content of a media text

New cards
4

What does CGI stand for?

Computer Generated Imagery

New cards
5

Code

Things that can be broken down to create meaning

New cards
6

Connotation

Words or ideas that are associated with a word or its meaning

New cards
7

Convention

The stereotypical way of doing something

New cards
8

Convergence

Merging of internet content/how it is accessed etc (you can access music, news, social media on your phone for example)

New cards
9

Demographic

Group of people

New cards
10

Denotation

The literal surface meaning

New cards
11

Editorial

An article that gives the opinion of the editors

New cards
12

What is an editorial also known as?

Leading article

New cards
13

Enigma

A question that is not immediately answered therefore draws the audience into a text

New cards
14

Gatekeeping

To have control over the information that is given to audiences, which therefore may influence their opinion

New cards
15

Genre

A way of categorising media according to its form, style, and content

New cards
16

Globalisation

Universal integration of media through the multicultural exchange of ideas

New cards
17

Institution

Formal organisation

New cards
18

Intertextuality

When one media text is influenced by another/makes a direct reference to it

New cards
19

Neologism

Describe a new trend, idea, or gadget

New cards
20

News values

Categorising news stories based on their newsworthiness

New cards
21

What does POV stand for?

Point of view

New cards
22

Dominant reading

How the producer whats the audience to interpret a media text

New cards
23

Oppositional reading

When the audience rejects the dominant reading and interprets the media text how they want to

New cards
24

Negotiated reading

Where the audience accepts some of the producers intended interpretations, but makes up some of their own too

New cards
25

Realism

Making something like it is in real life

New cards
26

Self-regulation

When the company makes sure that the media is appropriate for release rather than the government

New cards
27

Representation

The way media present things like gender, sexuality, age etc

New cards
28

Stereotype

Preconceived ideas about a group or a person

Or how something is usually shown

New cards
29

Conglomerate

A company that owns a lot of small companies

New cards
30

Independent film

Film that isn’t made by a big conglomerate, and usually targets nicher audiences

New cards
31

Vertical integration

When a company owns all stages of production, distribution, and exhibition

New cards
32

Tent pole production

A movie that is made to make a lot of money to finance other projects

New cards
33

Franchise

Collection of related films that share the same fictional universe

New cards
34

Mainstream film

Film made by a large conglomerate

New cards
35

Production

Everything involved in making the film

New cards
36

Distribution

How the film gets to the audience

New cards
37

Consumption

How the audience responds to the film

New cards
38

Viral marketing

When the public markets the media product through word of mouth

New cards
39

Public relations (PR)

Managing the spread of information between a business and the public

New cards
40

Surveillance

The media product helps the audience gain information about the world around them

New cards
41

Diversification

Media becoming more diverse or varified

New cards
42

Active audience

Audience that interacts with the media product/creates interpretations

New cards
43

Archetype

Original in which copies are based

New cards
44

Agenda setting

Theory that the media has a role in telling politicians and the public what they should think

New cards
45

Blockbuster

Film produced by Hollywood studios

New cards
46

Synergy

Combined impact of multiple media products

New cards
47

Multiplex Cinema

A large cinema chain that has multiple screens in one building

New cards
48

Viral Marketing

When the public shares videos and posts which promote the film

New cards
49

Ensemble Cast

A cast that is made up of a wide range of actors that have equal importance in the narrative

New cards
50

Production Values

Overall quality of the movie

New cards
51

Parent Company

One of the Big 5

New cards
52

Subsidiary

A company that is owned by another company

New cards
53

Vertical Integration

When a company owns all stages of production

New cards
54

Horizontal Integration

When a company owns lots of companies at one stage of production

New cards
55

Franchise

Collection of related films in succession that share the same fictional universe

New cards
56

Sequel

Film that continues the story of a previous one

New cards
57

Prequel

A film that contains events that take place before those of another film in the same universe

New cards
58

Counter Programming

Breaking standards

New cards
59

Critical success

Gets good reviews

New cards
60

Commercial success

Makes a lot of money

New cards
61

Iconography

Pattern of signs we associate with a certain genre

New cards
62

Hybridity

Something that combines with different things e.g: The Lego Movie combined the genres action and adventure

New cards
63

Intertitle

Text used between shots in a trailer

New cards
64

Diegetic Sound

Sound that can be heard by the characters and audience

New cards
65

Non-diegetic Sound

Sound that can be heard by the audience but not the characters

New cards

Explore top notes

note Note
studied byStudied by 70 people
Updated ... ago
5.0 Stars(2)
note Note
studied byStudied by 29 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 8 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 9 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 13 people
Updated ... ago
5.0 Stars(2)
note Note
studied byStudied by 4 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 6 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 10 people
Updated ... ago
4.0 Stars(1)

Explore top flashcards

flashcards Flashcard171 terms
studied byStudied by 12 people
Updated ... ago
4.0 Stars(1)
flashcards Flashcard37 terms
studied byStudied by 1 person
Updated ... ago
5.0 Stars(1)
flashcards Flashcard401 terms
studied byStudied by 5 people
Updated ... ago
4.0 Stars(1)
flashcards Flashcard53 terms
studied byStudied by 36 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard76 terms
studied byStudied by 3 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard107 terms
studied byStudied by 74 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard73 terms
studied byStudied by 86 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard60 terms
studied byStudied by 11 people
Updated ... ago
5.0 Stars(1)