Media Studies - Key Terminology

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65 Terms

1

Anchorage

Words that go along with the image

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Binary opposite

The complete opposite

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3

Censorship

Control over the content of a media text

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4

What does CGI stand for?

Computer Generated Imagery

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5

Code

Things that can be broken down to create meaning

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6

Connotation

Words or ideas that are associated with a word or its meaning

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7

Convention

The stereotypical way of doing something

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8

Convergence

Merging of internet content/how it is accessed etc (you can access music, news, social media on your phone for example)

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9

Demographic

Group of people

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10

Denotation

The literal surface meaning

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11

Editorial

An article that gives the opinion of the editors

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12

What is an editorial also known as?

Leading article

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13

Enigma

A question that is not immediately answered therefore draws the audience into a text

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14

Gatekeeping

To have control over the information that is given to audiences, which therefore may influence their opinion

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15

Genre

A way of categorising media according to its form, style, and content

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16

Globalisation

Universal integration of media through the multicultural exchange of ideas

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17

Institution

Formal organisation

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18

Intertextuality

When one media text is influenced by another/makes a direct reference to it

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19

Neologism

Describe a new trend, idea, or gadget

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20

News values

Categorising news stories based on their newsworthiness

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21

What does POV stand for?

Point of view

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22

Dominant reading

How the producer whats the audience to interpret a media text

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23

Oppositional reading

When the audience rejects the dominant reading and interprets the media text how they want to

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24

Negotiated reading

Where the audience accepts some of the producers intended interpretations, but makes up some of their own too

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25

Realism

Making something like it is in real life

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26

Self-regulation

When the company makes sure that the media is appropriate for release rather than the government

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27

Representation

The way media present things like gender, sexuality, age etc

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28

Stereotype

Preconceived ideas about a group or a person

Or how something is usually shown

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29

Conglomerate

A company that owns a lot of small companies

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30

Independent film

Film that isn’t made by a big conglomerate, and usually targets nicher audiences

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31

Vertical integration

When a company owns all stages of production, distribution, and exhibition

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32

Tent pole production

A movie that is made to make a lot of money to finance other projects

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33

Franchise

Collection of related films that share the same fictional universe

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34

Mainstream film

Film made by a large conglomerate

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35

Production

Everything involved in making the film

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36

Distribution

How the film gets to the audience

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37

Consumption

How the audience responds to the film

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38

Viral marketing

When the public markets the media product through word of mouth

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39

Public relations (PR)

Managing the spread of information between a business and the public

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40

Surveillance

The media product helps the audience gain information about the world around them

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41

Diversification

Media becoming more diverse or varified

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42

Active audience

Audience that interacts with the media product/creates interpretations

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43

Archetype

Original in which copies are based

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44

Agenda setting

Theory that the media has a role in telling politicians and the public what they should think

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45

Blockbuster

Film produced by Hollywood studios

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46

Synergy

Combined impact of multiple media products

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47

Multiplex Cinema

A large cinema chain that has multiple screens in one building

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48

Viral Marketing

When the public shares videos and posts which promote the film

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49

Ensemble Cast

A cast that is made up of a wide range of actors that have equal importance in the narrative

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50

Production Values

Overall quality of the movie

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51

Parent Company

One of the Big 5

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52

Subsidiary

A company that is owned by another company

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53

Vertical Integration

When a company owns all stages of production

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54

Horizontal Integration

When a company owns lots of companies at one stage of production

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55

Franchise

Collection of related films in succession that share the same fictional universe

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56

Sequel

Film that continues the story of a previous one

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57

Prequel

A film that contains events that take place before those of another film in the same universe

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58

Counter Programming

Breaking standards

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59

Critical success

Gets good reviews

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60

Commercial success

Makes a lot of money

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61

Iconography

Pattern of signs we associate with a certain genre

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62

Hybridity

Something that combines with different things e.g: The Lego Movie combined the genres action and adventure

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63

Intertitle

Text used between shots in a trailer

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64

Diegetic Sound

Sound that can be heard by the characters and audience

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Non-diegetic Sound

Sound that can be heard by the audience but not the characters

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