Class+11+-+Advertising

Inundated by advertising means we are __________ with various advertising messages.

overwhelmed or flooded

On a typical day, the average American sees between __________ advertising messages.

350 to 10,000

Advertising is traditionally used to reach a __________ audience to sell a product or service.

mass

One of the earliest forms of advertising included __________ which were announcements posted on doors of churches.

handbills

Volney Palmer is known for creating the first __________ in 1841.

advertising agency

The printing press in the 15th century contributed to advertising through mass communication in the form of __________, flyers, or broadsheets.

posters

The need for __________ was born with the industrial revolution to distinguish similar products from one another.

branding

A brand’s uniqueness can be established through a catchy __________ and a distinctive visual identity.

slogan

Brands often become __________, meaning the brand name becomes synonymous with the product itself.

generonyms

Trademark infringement occurs when a copycat brand is accused of _________ the reputation of the original brand.

stealing

Advertising takes a variety of media formats or channels and the type of product being advertised helps determine which __________ to target.

audience

In performance-based advertising, advertisers pay only for __________.

results

Search Engine Optimization (SEO) involves website design, __________, and links.

keywords

In 2022, digital ads accounted for nearly __________ of ad spending globally.

62%

Advertising agencies focus on four main areas of operation: Creative, Client Management, Media Buying, and __________.

Research

Ad blockers make it harder for advertisers to __________ page views and user engagement.

monetize

The abbreviation CPM stands for __________ per mille, meaning cost per 1,000 views.

cost