ADVERTISING

advertising agency

a company that creates adverts for other companies

advertising budget

the amount of money a company decides to spend on advertising

brand awareness

how well people know a particular brand

brand loyalty

the degree to which people continue to buy from the same brand or company

buy and sell

often used to refer to the buying and selling of items between individuals

call to action

 something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website

celebrity endorsement

to have a well-known person promote a product

classified ads

small advertisements often put in a newspaper or magazine by individuals

to cold call

to call someone with the aim of selling something without them asking you to do so

commercial break

the short period during TV programmes when advertisements are shown

commercial channels

TV channels that make money from showing advertisements

to go viral

to quickly become extremely popular on the Internet through social media

junk mail

unwanted promotional leaflets and letters

to launch a product

to introduce a new product

mailing list

a list of names and contact details used by a company to send information and advertisements

mass media

large media outlets like TV, newspapers and magazines

niche product

a product that is aimed at a distinct group of people

to place an advert

to put an advert somewhere

press release

something written by a company for newspapers and magazines and websites to share and publish

prime time

the time during the viewing schedule when most people watch TV or listen to a broadcast

product placement

to advertise a product by using it as a prop in a TV show or film

sales page

 a page specifically used to promote a product or service

to show adverts

to display adverts on TV

social media

websites that enable users to create and share content or to participate in social networking.

spam email

unwanted, promotional email

target audience

the people a company want to sell their product or service to

word of mouth

recommendations made by individuals to other individuals about a product of service