attitude- industry

who are the publishers of attitude

• owned by northern and shell

• owned and published tabloid papers gossip mags , tv channels, adult tv channels and adult mags- vertically integrated, own printing press

• began to sell assets due to decline in popularity

• brought out be stream 2016

who is stream

• indie company, small mag publisher

• publish mags for publishers, produce and print products for companies

• owner- darren style

who is darren styles

• gay- bought out attitude as he thought lgbtq mags were impotant as there were few

• 2013- purchased winq- aimed gay me

hesondhalgh

attitude main competitors for winq- horizontal integration, bought out company

• still able to be creative and boundary pushing- not owned by big company

• range of editions- thai, German, vietnam etc.

  • minimiese risk- same format

how do they target a modern audience

• convergence tech- iphone, app store etc.

• variety of digital platforms/sites to distribute digital versions to readers

• webiste: ~1.7-1.8 users a month

• digital editions: 11,000 a month

• distribute globally due to digital- global stories

• star appeal- maintain profits and

• social media: Facebook, insta- modern and global- drives back to website

how do they gain additional funding?

• print- revenue from ads

• offer brands

• sponser sections

• competions

• advitise through social media pages

regulation

• lgbtq illegal in some countries- cannot sell print versions

• online mag offers content to the audience even in countries where print can’t be sold by law

  • bypass traditional forms of regulation and censorship

• adult content- use tools on social media to censor posts for audience under 18

  • attempt to protect younger audience- sign into accounts etc.

  • no real checks on social media of users’ age

  • easy to access content

• hateful comments on social media- dont offer to share content on website

  • protects readers- safe online space, no hate

• own rules and policy- self-regulation- attempt to stay out of controversy

curran and seaton

• attitude awards- extra publicity

• Attitude Magazine Foundation (charity)- raises money

  • Challeges Curran an Seaton- give back to the LGBTQ community

  • attitude pride at home festival during pandemic- digital

    • Convergent media to engage audiences and promote brand online