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population
the entire group of individuals which we want information
sample
is the part of the population from which we actually collect information, used to draw conclusions about the entire population
sample survey
collects data from a sample to learn about the population from which the sample was selected
convenience sampling
selects individuals from population who are easy to reach
bias
likely to underestimate or overestimate the value you want to know
voluntary response sampling
allows people to choose to be in the sample by responding to a general invitation
random sampling
involves using a chance process to determine which members of a population are included in the sample
simple random sample
size n is chosen in such a way that every group of n individuals in the population has an equal chance to be selected as the sample
how to choose srs with technology
label, randomize, select
label
give each individual in the population a distance numerical label from 1 to N, where n is the sample size
randomize
use a random generator to obtain n different integers from 1 to N, where n is the sample size
select
choose the individuals that correspond to the randomly selected integers
when sampling WITHOUT replacement an individual from a population can be selected only once
when sampling WITH replacement an individual from a population can be selected more than once
table of random digits
is a long string of the digits 0,1,2,3,4,5,6,7,8,9 with these properties
strata
group of individuals in a population who share characteristics thought to be associated with the variables being measured in a study
stratified random sampling
selects a sample by choosing an srs from each stratum and combining the srss from each stratum and combining the srss intro one overall sample
cluster
group of individuals in the population that are located near each other
cluster sampling
selects sample by randomly choosing clusters and including each member of the selected clusters in the sample
systematic random sampling
selects sample from an ordered arrangement of the population by randomly selecting on of the first k individuals and choosing every kth individual thereafter
multistage sampling
used by most large-scale sample surveys, which combines two or more sampling methods
sampling errors
come from the act of choosing a sample. random sampling error and undercover age are common types
undercoverage
occurs when some members of the population are less likely to be chosen or cannot be chosen in a sample
sampling frame
list from which the sample is actually chosen
nonresponse
occurs when an individual chosen for the sample can’t be contacted or refuses to participate
response bias
occurs when there is a systematic pattern of inaccurate answers to a survey question
observation study
observes individuals and measures variable of interest but does not attempt to influence the responses
response variable
measures outcome of study
explanatory variable
may help explain or predict changes in a response variable
confounding
occurs when two variables are associated in such a way that their effects on a response variable cannot be distinguished from each other
experiment
deliberately imposes treatments (conditions) on individuals to measure their responses
placebo
treatment that has no active ingredient but otherwise like other treatments
treatment
specific condition applied to individuals in an experiment
experimental unit
object to which a treatment is randomly assigned
subjects
when experimental units are human beings
factor
explanatory variable that is manipulated and may cause change in the response variable
levels
the different values of a factor
control group
used to provide a baseline for comparing the effect of other treatments
placebo
inactive treatment
placebo effect
describes the fact that some subjects in an experiment will respond favorably to any treatment, even an inactive treatment
double-blind experiment
neither the subjects nor those who interact with them and measure the response variable know which treatment a subject is receiving
single-blind experiment
either the subjects or the people who interact with them and measure the response variable don’t know which treatment a subject is receiving
random assignment
experimental units are assigned to treatments using a chance process
control
means keeping other variables constant for all experimental units
replication
means giving each treatment to enough experimental units so that a difference in the effects of the treatments can be distinguished from a chance variation due to the random assignment
the basic principles of experimental design
comparison, random assignment, control, replication
completely randomized design
the experimental units are assigned to the treatments completely at random
block
a group of experimental units that are known before the experiment to be similar in some way that is expected to affect the response to the treatments
randomized block design
the random assignment of experimental units to treatments is carried out separately within each block
matched pairs design
common experimental design for comparing two treatments that uses blocks of size 2. in some matched pairs designs, two very similar experimental units are paired and the two treatments are randomly assigned within each pair. in other, each experimental units receives both treatments in a random order
sampling variability
refers to the fact that different samples of the same size from the same population produce different estimates. larger random samples tend to produce estimates that are closer to the true population value than smaller random samples. estimates from larger samples are more precise
statistically significant
observed results of a study are too unusual to be explained by chance alone
random selection
allows inference about the population from which the individuals were chosen
random assignment
allows inference about caus