Developing Marketing Strategies and a Marketing Plan
View linked note
Call Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt Play1/9
There's no tags or description
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
10 Terms
Business Plan
A document that outlines a business's goals, strategies, and the means to achieve them.
Marketing Plan
A strategy developed using marketing tools to meet the goals laid out in the business plan.
Mission Statement
A brief statement that defines the purpose and core values of a business.
SWOT Analysis
A framework for identifying a company's Strengths, Weaknesses, Opportunities, and Threats.
Marketing Funnel
A model that illustrates the stages a consumer goes through from awareness to loyalty.
The 4Ps of Marketing
Product, Price, Place, Promotion; the key elements to consider when marketing a product.
Target Market
A specific group of consumers that a business aims to reach with its products or services.
Marketing Metrics
Statistical data used to measure and analyze the effectiveness of marketing campaigns.
Conversion
The process of turning potential customers' interest into actual sales.
Loyalty
The tendency of consumers to continually purchase from a particular brand or company.
