Marketing and the Politics of Cocaine & Ritalin in America

Flashcards covering key concepts from the lecture on the marketing and politics surrounding cocaine and Ritalin in America.

What is the main difference between Ritalin and cocaine in terms of public perception?

Cocaine is viewed as harmful and addictive, while Ritalin is seen as a medicine.

What are the historical roots of cocaine as a drug?

Cocaine originates from the coca plant, used by indigenous South American cultures for various purposes including religious and medicinal. Incans viewed it as divive gift

How was cocaine received in the West after its introduction?

Cocaine lost its traditional status as a complementary plant and became commercialized and popularized in products like Coca-Cola.

What significant change occurred in cocaine's status during the 1970s?

Cocaine reemerged as a recreational drug associated with excitement and illicit use.

What year was Ritalin synthesized?

Ritalin was synthesized in 1944.

What role does Ritalin play in the treatment of ADHD?

Ritalin is marketed as an effective medicine for ADHD and became widely known in the 1970s.

What controversial aspect is linked to Ritalin beyond its medicinal use?

Ritalin has had a history of recreational use and abuse, similar to cocaine.

What factors contribute to the social framing of drugs like Ritalin and cocaine?

Social framing involves considerations such as chemistry, racialization, classism, and the context in which drugs are used.

What makes a drug acceptable?

A drug is considered acceptable based on its perceived medical benefits, social acceptability, legal status, and the context of its use.