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Political Culture
The dominant set of beliefs, customs, traditions, and values that define the relationship between citizens and government.
Rule of Law
The principle that no one, including public officials, is above the law.
Political socialization
The experiences and factors that shape an individual’s political values, attitudes, and behaviors.
Generational effect
The impact of historical events experienced by a generation upon their political views.
Focus group
A small group of individuals assembled for a conversation about specific issues
Representative sample
A sample that reflects the demographics of the population.
Weighting
Pollsters sometimes use this to adjust results of a survey according to the demographics of the larger population.
Sampling error
The margin of error in a poll, which is usually calculated to plus or minus three percentage points
Exit Polls
Survey conducted following an event or at a polling place after individuals have voted, asking who or what individuals voted for and why.
Tracking polls
Determine level of support for a candidate or issue over the length of a campaign.
Question order
The sequencing of questions in public opinion polls.
Question Wording
The phrasing of a question in a public opinion poll.
Political Ideology
A set of beliefs about the desired goals and outcomes of a process of governance.
Party Identification
An individual’s attachment to a political party.
Conservatism
An ideology favoring more control of social behavior, fewer regulations on businesses, and less government interference in the economy.
Liberalism
An ideology favoring less government control over social behavior and more greater regulation of businesses and of the economy.
Libertarianism
An ideology favoring very little government regulation and intervention beyond protecting private property and individual liberty.
Fiscal policy
Government use of taxes and spending to attempt to lower unemployment, support economic growth, and stabilize the economy.
Medicare
A federal program that provides health insurance to seniors and the disabled.
Medicaid
A federal program that provides health care for the poor.