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Rhetorical appeals, purposes and tones and modes.
Ethos
Appeals to moral or ethical sentiments
Pathos
Appeals to emotions
Logos
Appeals to the mind, to logic. (Facts, data, hard evidence)
Didactic
Primary aim is to teach.
Homily
Any serious talk, speech, or lecture.
Invective
An emotionally violent, verbal denunciation or attack using strong language (foul)
Pedantic
Describes words, phrases, or a general tone that is overly scholastic or bookish.
Analogy
An explanation of a complex situation through a comparison of a less complex or familiar situation (comparison)
Argumentation
Proves the validity of a claim by presenting sound reasoning, thoughtful discussion, and insightful argument that convinces the reader (persuasion).
Cause and Effect.
Explains why things happened or should have happened.
Classification
The division of a general topic or concept into separate categories to promote analysis. (grouping)
Comparison and Contrast
Investigation into the similarities and differences between different things, with attention to what is important or significant.
Deduction
Reasoning that begins with an accepted or assumed generalization to draw a conclusion about a specific case.
Example: All men are mortal. John is a man. Therefore, John is mortal.
Definition
A description of the sort of thing something is alongside, a description of what makes it different from other things of that sort.
Description
Re-creates, invents or visually presents a person, place, event, or action so that the reader can picture whatās being described.
Example or illustration
Using specific examples to support an idea
Exposition
Explain and analyze information by presenting an idea, relevent evidence, and appropriate discussion.
Induction
Reasoning that begins with specific examples or observations and reaches a general conclusion.
Narration
Tells a story or narrates events, often using the tools of the descriptive mode.
Process Analysis
An explanation of how to do something or how something was done
Note 
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