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What is utility?
A measure of the satisfaction a person derives from a good or service
What is revealed preference?
The principle that people's preferences can be determined by observing their choices and behavior
What is a bundle?
A unique combination of goods and services that a person could choose to consume
What is marginal utility?
∆ in satisfaction from consumption of one additional good or service
What is the law of diminishing marginal utility?
The additional utility gained from a consuming successive units of a good or service tends to be smaller than the utility gained from the previous unit or service
What is a utility function?
A formula for calculating the total utility that an individual yields from consumed bundles
How is utility measured?
Relative satisfaction per the cost
What does a budget constraint determine?
The possible bundles a consumer can buy at a given income
How do individuals maximize utility within constraints?
Allocate resources on bundles that produce highest possible total utility
What is the relationship between income and bundle affordability?
Direct
What results from a change in income?
A budget line shift
In what ways does price change affect budget constraint?
Income effect and substitution effect
What is the income effect?
A change in the consumption based on a change in price at a given income (relative effective wealth)
What is the substitution effect?
The change in consumption based on a change in the relative prices of goods
What will lead to an increase or decrease in the opportunity cost of utility?
The change of the price of the utility
What results from a change in price?
A budget line rotation
What does the slope of the budget line reflect?
The relative cost of two goods or services
What is altruism?
A motive for action in which a person's utility increases simply because someone else's utility increases
What is reciprocity?
A response to another's action with a similar action
Why does the value of money change over time?
Opportunity costs and benefits change over time
Why is the future uncertain?
Only approximate future costs and benefits are known
What are interest rates?
The change of present monetary value over time
When considering money today versus future money, what do individuals consider?
The opportunity cost of waiting until the future to receive the money
What is the future value?
The present value of money with interest rate
What is compounding?
Analyzing the value of money over a time period other than a year, allowing interest to accumulate
What is the equation for PV?
PV = FV/(1+r), where r is a fraction or decimal
What is the equation of FV?
FV = PV(1+r), where r is a fraction or decimal
What is the equation for compounding?
FV = PV (1+r)^n, where r is a fraction or decimal
What is FV?
Future value
What is PV?
Present value
What is r?
Interest rate (a.k.a. i)
What is n?
Number of years; time compounded
What is the rule of 70?
A measure of how long it takes for (PV) money to double given at at an interest rate r
What is the equation for the rule of 70?
n = 70/r, where r is a percent
What is expected value?
The average of each possible outcome of a future event weighted by its probability of occurring
What is uncertainty?
The inability to compare future costs and benefits against current costs and benefits
How are decisions based on present values made in the state of uncertainty ?
Risk taking
What is risk?
A class of uncertainty in which future costs and benefits are not definite, but can be calculated and weighted with probability
How is risk evaluated?
Rationally analyzing possible outcomes
What is an expected value?
The average of each possible outcome of a future event weighted by its probability (likeliness)
What is the formula for expected value?
The sum of: each possible event S multiplied by the event's probability P.... EV = (P1 S1) + (P2S1)+...(Pn*Sn)
What are the two qualities of risk taking?
Risk averse and risk seeking
What is risk averse?
Avoiding risk, choosing an outcome the lower variance and more consistency, even if outcomes are lower
What is risk seeking?
Pursuing risk, choosing an outcome with highest possible value, even if the variance is large
What is the propensity of risk?
Choosing the outcome with the lower risk
What do risk takers need to receive in order to take higher risks?
Compensation
What is an insurance policy?
A product that compensates individuals to reduce risk in decision making
What is insurance?
An agreement in which an individual pays a regular fee, as long as the risk is being taken
What does an insurance company cover?
Costs associated with specific event outcomes
Why do insurance companies cover costs of risk?
They receive more in premium than they pay for the expected cost of the risk
What is a premium?
The cost of insurance
What determines the cost of a premium?
The degree of risk possible
What does insurance reallocate?
Costs from individuals to insurance companies
What is risk pooling?
Organizing people into a group to collectively absorb the risk faced by each individual
What is risk diversification?
The process by which risks are shared across many different assets or people, reducing the impact of any particular risk on any one individual
What is adverse selection?
A state that occurs when buyers and sellers have different information about the quality of a good or the riskness of a situation; results in failure to complete transactions that would have been possible if both sides had the same information
What is moral hazard?
The tendency for people to behave in a riskier way or to renege on contracts when they do not face the full consequences of their situations
What is a firm's goal?
To maximize profits
What is profit?
Total revenue - total cost
What is total revenue?
The amount that a firm receives from the sale of goods and services
How is total revenue calculated?
The quantity sold multiplied by the price paid per unit
What is the equation for total revenue?
Sum of Quantity*Price
What is total cost?
The amount that a firm pays for inputs used to produce goods and services
How is total cost calculated?
Fixed costs + variable costs
What are fixed costs?
Costs that do not depend on the quantity of output produced
What are types of fixed costs?
One-time, upfront payments (e.g. equipment) needed for production; continuous payments (e.g. rent)
How do fixed costs change as quantity output increases?
The costs remain constant
What are variable costs?
Costs that depend on the quantity of output produced
What are types of variable costs?
Amount of labor and raw material consumed
How do variable costs change as quantity output increases?
The costs increase
What are explicit costs?
Opportunity costs that require a firm to spend money
What are implicit costs?
Opportunity costs that require a firm to forgo profits or other costs
What is economic profit?
Total revenue - total opportunity costs (a.k.a. accounting profit - implicit costs)
What is total opportunity costs?
Explicit costs + implicit costs
What is accounting profit?
Total revenue - explicit costs
What is significant about accounting profit?
It may be a misleading indicator of how well a business is really doing.
What is the short run?
A period where fixed costs may not be adjusted
What is the long run?
A period where fixed costs may be adjusted, therefore turning fixed costs into variable costs
What is marginal product?
The increase of output generated by an additional unit of input
What is diminishing marginal product?
A principle stating that the marginal product of an input decreases as the quantity of the input decreases
What is average total cost (ATC)?
The total cost divided by the quantity of output (TC/Q or ATC + AFC)
What are the average fixed costs (AFC)?
The fixed costs divided by the quantity of output (FC/Q)
What are the average variable costs (AVC)?
The variable costs divided by the quantity of output (VC/Q)
What is marginal cost (MC)?
The increase of cost generated by an additional unit of output
What are returns to scale?
Economies of scale, diseconomies of scale, and constant returns to scale
When do economies of scale result?
When the scale increase of outputs of production decreases the minimum average total cost of production
When do diseconomies of scale result?
When the scale increase of outputs of production increases the minimum average total cost of production
When do constant returns to scale result?
When the minimum average total costs of production does not depend on the scale change of outputs of production
When does an efficient scale result?
When average total cost is minimized by the quantity of output