Google guru final

1. When you're building a business website, what purpose does a server have?

1. It hosts your website

1. Google Search Console “Crawl” reports let you monitor...?

1. If Google can view your web pages

1. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

1. Alongside them

2. Below them

3. On the next page after them

4. Above them

1. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Write some great content they will find useful

1. A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

1. Provides search engines with more consistent and clear information about what's on the website

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

% of people who clicked on a link in the email out of the total recipients

1. To improve your website's SEO performance, when should you consider updating your SEO plan?

When you add a new service or product

1. Which of the following is a benefit of Search Engine Marketing (SEM)?

Reach out to potential customers actively looking for your product or servic

1. Where does the domain name of a website primarily sit?

1. In the URL

1. Which search query would trigger an ad based on this keyword: [London portrait photographer]?

London portrait photographer

What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?

1. Ensure people see relevant ads that relate to their search query

1. When optimising a website for search, what impact do meta and title tags have on the search engine?

1. They are embedded messages that help the search engine determine what’s on the page

Search engines see the content on a website as written code. How can you help search engines identify the images on your website?

1. Give them descriptive names

1. Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for?

Internet Protocol

1. What are three key considerations when evaluating keywords for search engine optimization?

1. Frequency, competition, relevance

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business

prevent

1. We use them every day, but what is the overall purpose of a search engine?

1. To help the user find the most relevant answer to their query

1. To help the user find the most relevant answer to their query

They can come in many different formats

1. When advertising using Search Engine Marketing (SEM), you only pay...

1. when your ad is clicked by someone

1. Website hosting servers have their own unique IP address, what does this address consist of?

Numbers

1. Fill the blank: 'Search engines _________ the internet to discover content.'

crawl

1. When it comes to email marketing, what do we mean by the term A/B testing?

1. A/B testing means splitting your audience and sending each of them a different variation of your email

When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

1. Keyword Research

1. Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

relevance

1. When looking to optimize the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...

1. Find more opportunities

1. What is the term we use to describe how search engines categorise each piece of content?

Indexing

1. When using a search engine, what is the name of a word or phrase somebody types to find something online?

1. Search query

1. When ranking websites on search engine results pages, which element of a website do search engines value the most?

Unique, engaging, relevant content

1. What’s the first step in the search engine optimisation process for your website?

1. Keyword research

Which of the following factors can impact the open rate of your email campaigns?

The subject line of the email

1. When planning your website, what is one of the key things you should consider?

1. What you want your customers to do on the site

1. What is the most important thing to consider when optimising a search engine marketing campaign?

1. Increasing the relevance of the keywords, ads, and landing page

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

1. Where your customers go after leaving your website

1. How can businesses benefit from using analytics on their website?

1. It will show you where your audience comes from

What's the biggest challenge for most businesses when going online?

1. Developing a plan

1. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

1. It will help the ad stand out and encourage people to click it

1. There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

1. The quality of links is important, not the quantity

1. Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

Send them offers when they enter a certain geographical area

1. When considering whether to have a web presence for your business, which of the following is not a major factor?

How long you’ve been in business