Social Media and Customer Relationship

This set of flashcards covers key terms and definitions related to social media and customer relationships.

Facebook

A social networking site that makes it easy for you to connect and share with family and friends online.

LinkedIn

A social media platform specifically for professionals to build their careers.

Twitter

A micro-blogging platform that allows people to connect, follow others, and engage in real-time conversations.

Social Media

Websites and applications that enable users to create and share content or to participate in social networking.

Blog

Interactive websites that allow content generators to provide comments and link with other content on the web.

Review/Social Search

Sites where users can rate and discuss products and services.

Media Sharing

Sites where users can upload videos, photos, and slides.

Discussion Forum

Message and discussion boards where users seek specific information on a product or service.

Crowdsourcing

Sites where people work collaboratively to develop content and knowledge.

Brand Awareness

The extent to which consumers are familiar with the qualities of a particular product or service.

Consumer-generated content

Any form of media, such as text, images, or videos, that is created by customers rather than the brands themselves.

Personal Branding

The practice of marketing yourself and your career as a personal brand.