Qualitative research is a method used to gather non-numerical data and gain an in-depth understanding of a particular phenomenon or topic. It involves collecting and analyzing subjective information such as interviews, observations, and textual analysis. This approach aims to explore the complexities and nuances of human behavior, attitudes, and experiences. Qualitative research provides rich and descriptive insights, allowing researchers to uncover patterns, themes, and meanings within the data. It is commonly used in social sciences, psychology, anthropology, and other fields where understanding human behavior is crucial.