Minority influence

minority influence

• when a small group persuade a large group/majority.

consistency

• synchronic: all say same thing

• diachronic: saying same thing for long period of time

Moscovici

• P: 6 women 36 slides. 2 confederates. First group: consistently said green. Second group: inconsistent green and blue.

• F: consistent group agreed 8.42% inconsistent agreed 1.25%

• G: consistent more successful with influencing majority.

Commitment

• being committed and showing dedication increase chance of success.

Flexibility

• NEMETH:

• being overly rigid won’t change majority viewpoint, showing compromise is more likely to persuade majority.

Strength

• research to support: nemeth et al, one confederate consistently argued for a lower compensation case. Little effect when rigid but when showed flexibility, more likely to adopt majority's viewpoint.

• Real life examples: womens rights and rosa parks.