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Nominal
data categories must be exclusive, must be exhaustive. Ex. gender, race/ethnicity
Ordinal
data categories that can be ranked or ordered but have no defined distance between categories. Ex. education level, satisfaction ratings.
Interval
data that can be ordered with defined distances between categories, but no true zero point. Ex. temperature in Celsius or Fahrenheit.
Ratio
data categories with a true zero point, allowing for comparison of absolute magnitudes. Ex. height, weight, temperature in Kelvin.