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Idiographic
An approach to research aiming to understand the individual and their experience. Theory prefers qualitative methods like case studies
Nomothetic
An approach to research aiming to identify general laws of behaviour. Theory prefers quantitative methods like experiments
Idiographic Examples
Humanistic psychology - Rogers and Maslow took a phenomenological approach to studying people and were only concerned with their conscious experience
Psychodynamic psychology - Uses idiographic methods such as case studies
Nomothetic Examples
Behaviourism
Cognitive approach
Biological approach I
Idiographic Evaluation
Global account of the individual
Narrow and restrictive, limiting generalisability
Less scientific and objective
Nomothetic evaluation
Highly scientific
Establishing laws of behaviour can allow for the development of treatments
Fails to account for the whole person
Complementary rather than contradictory
The approaches can actually complement one another to allow for both understanding of the individual experience and a wider understanding of general laws of behaviour