Week 3: Goals and Methods of UX Research

UX Research Planning

Produce outcomes within time and resource constraints.

Formative Testing

Early development stage focusing on user perception.

Summative Testing

Evaluates final product effectiveness with users.

Validation Testing

Compares product against benchmarks for performance.

5-Step UX Research Process

Objectives, hypotheses, methods, conduct, synthesis.

Objectives in UX Research

Identify essential knowledge for design process.

Hypothesis in UX Research

Educated guess about cause-effect relationships.

Testable Hypothesis Rule

Assumption must be in a testable form.

Types of Hypotheses

Attitude, behavior, and feature related hypotheses.

Methods in UX Research

Plan to fill knowledge gaps using metrics.

Usability Testing

Evaluates user interaction with product usability.

Heuristic Evaluation

Expert review of product usability principles.

3-Dimensional Framework

Attitudinal, behavioral, qualitative, and quantitative methods.

Attitudinal Methods

Understand users' stated beliefs through surveys.

Behavioral Methods

Analyze actual user behavior with products.

Qualitative Research

Explores 'why' or 'how' to solve problems.

Quantitative Research

Focuses on 'how many' or 'how much' data.

Stages of UX Testing

Recruit users, set tasks, analyze results.

Benefits of Online Testing

Access to more participants and flexible data collection.

Drawbacks of Online Testing

Misses nonverbal cues and context during testing.

UX Metrics Categories

Usability, engagement, and conversion metrics.