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social proof
The positive influence created when someone finds out that others are doing something.
product-market fit
A key concept in entrepreneurship and new product development that conveys the degree to which a product satisfies market demand. Successful efforts should be desired by customers, and scale into large, profitable businesses.
pivot
Altering a product offering, business model, or target market in hopes that the change will lead to a viable business.
liquidity
A liquid market is an efficient market with enough transaction volume to attract a reliable supply of goods at fair, market-rate prices. Cash from reliable economies is often considered to be the most "liquid" asset.
elevator pitch
A quickly conveyed business pitch. The term's origin is: "imagine you're unexpectedly in an elevator with an investor, potential employee, etc., and you've got a chance to sell them on your idea."
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