Sales and service
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Last updated 1:55 PM on 4/4/26
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5 Terms
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Lead Generation
identifying potential buyers (leads) through data collection or referrals.
2
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Outbound Sales
initiate contact with leads.
Inbound Sales - respond to incoming inquiries
3
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Conversion Rate
Percentage of leads that result in a sale.
4
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Renewals
Efforts to retain current customers, especially season ticket holders, for future seasons.
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Churn Rate
Percentage of customers who do not renew or return.
