Rhetorical Strategies Review

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Flashcards reviewing rhetorical strategies and their appeals.

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24 Terms

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Statistics, ratios, numbers, percentages

Provides indisputable evidence to back up broad claims, demonstrating the enormity of a problem, progress made, or contrasting numbers.

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"Cause/Effect" organization

Separates causes from effects, demonstrating the logic of the author's position and setting up a logical construct for the audience.

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Concessions/Argument

Eases the reader into more confrontational arguments by establishing common ground or reasonableness.

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Problem/Solution

Makes the problem clear and offers immediate solutions, particularly effective for audiences unfamiliar with the situation.

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Juxtaposed presentation of ideas

Demonstrates an immediate and side-by-side contrast, emphasizing the concept the author wants to highlight.

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Situational Irony

Points out the absurdity of a situation or belief, sometimes humorous, sometimes not, potentially easing tension.

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Figurative language (Analogy/Metaphor/Simile/ Personification)

Creates vivid scenarios or comparisons to make complicated ideas clearer and appeal to emotions.

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Allusions (indirect)

Provides historical, literary, cultural, religious, mythological context, connecting to the audience's emotions or shared belief systems, or demonstrating a precedent.

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Anaphora or just ‘Repetition’

Emphasizes a particular idea, making it compelling and memorable through rhythmic writing.

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Sensory Imagery: Sight, sound, smell, taste, touch

Creates a mental "picture" of degradation, wonder, beauty, etc., preventing the audience from looking away or sugarcoating the circumstances.

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Historical Precedent

Roots the concept in history, demonstrating precursors to the current discussion and showing that the issue is not new or unheard of.

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Personal Background (examples) or Anecdote (a story)

Provides an "eye witness" account, establishing credibility and connecting to emotions to demonstrate significance; makes the author seem like a participant.

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Expert Opinion

Provides someone else's opinion to bolster assertions, preventing the audience from dismissing the author as too biased or ill-informed.

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Hortative Language or Diction

Exhorts or motivates the audience to take action, especially common in a "Call to action."

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Aphorism

Encapsulates an idea down to a memorable and "timeless" phrase, motivating, complimenting, or inspiring.

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1st Person Inclusive P.O.V.: We, our, us

Demonstrates unity, togetherness, and camaraderie, preventing the audience from dismissing the author as a detached observer expecting "others" to act.

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2nd Person POV: You

Accuses the listener, forcing a reckoning upon the audience and making them feel responsible.

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Appeals to Shared Beliefs (Religion/Patriotism)

Creates unity and provides collective motivation, appealing to shared values.

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Organizational strategy: Narrow to broad, Abstract to concrete, Local to global

Demonstrates the ubiquity or broad ramifications of a problem or situation, making it difficult to dismiss as isolated or easily solved.

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Emotionally evocative diction / Contrasting diction

Creates an emotional effect on the audience such as sadness, happiness, pride, or disgust by using specific contrasting words and diction.

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Rhetorical Questions

Demonstrates the author's dismay or frustration (without answers) or causes quick mental consideration (with answers), allowing the audience to feel the author's emotions and confront the question.

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Emotionally evocative examples

Taps into a particular emotion to engage skeptical or disengaged audiences, and validate those who already agree.

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Listing or enumeration

Demonstrates the enormity of a problem by providing specific examples rather than generalities, increasing the audience's trust.

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Spatial arrangement

Demonstrates the significance of a particular idea, often in Compare/Contrast essays, where even arrangement might signify balance or an unsolved dilemma.