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Flashcards reviewing rhetorical strategies and their appeals.
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Statistics, ratios, numbers, percentages
Provides indisputable evidence to back up broad claims, demonstrating the enormity of a problem, progress made, or contrasting numbers.
"Cause/Effect" organization
Separates causes from effects, demonstrating the logic of the author's position and setting up a logical construct for the audience.
Concessions/Argument
Eases the reader into more confrontational arguments by establishing common ground or reasonableness.
Problem/Solution
Makes the problem clear and offers immediate solutions, particularly effective for audiences unfamiliar with the situation.
Juxtaposed presentation of ideas
Demonstrates an immediate and side-by-side contrast, emphasizing the concept the author wants to highlight.
Situational Irony
Points out the absurdity of a situation or belief, sometimes humorous, sometimes not, potentially easing tension.
Figurative language (Analogy/Metaphor/Simile/ Personification)
Creates vivid scenarios or comparisons to make complicated ideas clearer and appeal to emotions.
Allusions (indirect)
Provides historical, literary, cultural, religious, mythological context, connecting to the audience's emotions or shared belief systems, or demonstrating a precedent.
Anaphora or just ‘Repetition’
Emphasizes a particular idea, making it compelling and memorable through rhythmic writing.
Sensory Imagery: Sight, sound, smell, taste, touch
Creates a mental "picture" of degradation, wonder, beauty, etc., preventing the audience from looking away or sugarcoating the circumstances.
Historical Precedent
Roots the concept in history, demonstrating precursors to the current discussion and showing that the issue is not new or unheard of.
Personal Background (examples) or Anecdote (a story)
Provides an "eye witness" account, establishing credibility and connecting to emotions to demonstrate significance; makes the author seem like a participant.
Expert Opinion
Provides someone else's opinion to bolster assertions, preventing the audience from dismissing the author as too biased or ill-informed.
Hortative Language or Diction
Exhorts or motivates the audience to take action, especially common in a "Call to action."
Aphorism
Encapsulates an idea down to a memorable and "timeless" phrase, motivating, complimenting, or inspiring.
1st Person Inclusive P.O.V.: We, our, us
Demonstrates unity, togetherness, and camaraderie, preventing the audience from dismissing the author as a detached observer expecting "others" to act.
2nd Person POV: You
Accuses the listener, forcing a reckoning upon the audience and making them feel responsible.
Appeals to Shared Beliefs (Religion/Patriotism)
Creates unity and provides collective motivation, appealing to shared values.
Organizational strategy: Narrow to broad, Abstract to concrete, Local to global
Demonstrates the ubiquity or broad ramifications of a problem or situation, making it difficult to dismiss as isolated or easily solved.
Emotionally evocative diction / Contrasting diction
Creates an emotional effect on the audience such as sadness, happiness, pride, or disgust by using specific contrasting words and diction.
Rhetorical Questions
Demonstrates the author's dismay or frustration (without answers) or causes quick mental consideration (with answers), allowing the audience to feel the author's emotions and confront the question.
Emotionally evocative examples
Taps into a particular emotion to engage skeptical or disengaged audiences, and validate those who already agree.
Listing or enumeration
Demonstrates the enormity of a problem by providing specific examples rather than generalities, increasing the audience's trust.
Spatial arrangement
Demonstrates the significance of a particular idea, often in Compare/Contrast essays, where even arrangement might signify balance or an unsolved dilemma.