KSI - Audience
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7 Terms
Variety of fans
Has a broad presold audience from different areas and industries
He has music/rap fans
He has fans of his older videos with friends such as The Sidemen
He has fans of boxing and sports in general
Fans of gaming, started out with lots of videos about gaming, particularly FIFA
Conflict
A lot of KSI’s content is designed to promote conflict and drama, this is exciting and entertaining for audiences
Figures
25 millions subscribers
Over 6 billion views
Authenticity
Locations, mode of address and featuring his friends and family, make him relatable to audiences
Uses slang to target working class viewers
Aspirational
Some audiences may aspire to his success and wealth which are shown in his posts
For example, his video - Spending over $200,000 on a WATCH
Note 
Flashcards (229)