KSI - Audience

Variety of fans

• Has a broad presold audience from different areas and industries

• He has music/rap fans

• He has fans of his older videos with friends such as The Sidemen

• He has fans of boxing and sports in general

• Fans of gaming, started out with lots of videos about gaming, particularly FIFA

Conflict

A lot of KSI’s content is designed to promote conflict and drama, this is exciting and entertaining for audiences

Figures

• 25 millions subscribers

• Over 6 billion views

Authenticity

• Locations, mode of address and featuring his friends and family, make him relatable to audiences

• Uses slang to target working class viewers

Aspirational

• Some audiences may aspire to his success and wealth which are shown in his posts

• For example, his video - Spending over $200,000 on a WATCH