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five features of qualitative research
o Studying the meaning of people’s lives
o Representing the views of people
o Covering contextual conditions
o Contributing insights to concepts that explain social behavior
o Striving to use multiple sources of evidence
interview data collection method
language (verbal and body)
observing data collection method
people’s gestures, social interactions, actions, and the physical environment
collecting and examining data collection method
contents of personal documents, other printed materials, graphics, archival records, and physical artifacts
feeling data collection method
sensations
validity
Conclusions accurately reflect and represent the real context that was studied, if you went back to the people you interviewed and asked if the study reflects their experiences, they would say yes
reliability
instruments and interpretations are documented and consistent
strategies to combat threats to validity (7)
o Long-term engagement (opportunity for repeated observations)
o Rich data (detailed and comprehensive)
o Respondent validation (feedback to less misrepresentation)
o Search for discrepancies or negative cases
o Triangulation (use different sources of information for different data)
o Quasi-statistics (use numbers when possible)
o Comparison (compare findings across different places or groups)
analytic generalization
o cannot generalize the characteristics of a population with qualitative research
Instead, inform conceptual claims
then describe similar situations where the finding about conceptual claim may be relevant and provide lessons or a new way of thinking about the concept
emic
o capture participants’ internal meanings and experiences with an event
etic
o imposes external perspective to interpret an event
ethnography
involves a field-based study lengthy enough to surface people’s everyday norms, rituals, and routines in detail
Recall Seth Holmes’ study of migrant farmworkers in terms of how it illustrates the strengths of ethnographic methods
Allowed him to develop a full understanding of hardships the migrants experienced, including physical, mental, and emotional challenges
complete participant observation
researchers who study contexts in which they are already members or to which they become fully affiliated
play participant observation
watch and do what others are doing not merely to gain acceptance, but to more fully learn the culture rules for behavior
focused witness observation
enters a scene with an explicit and clear agenda of the topics they are interested in studying, the people they want to interact with, and the time period they will be active in the scene
complete witness observation
stand at periphery, research is usually covert and participants do not know they are being studied
purpose of field notes
help with recording and making sense of data via textual and visual domain for later research reports
interviews
guided question-answer conversations, or an interchange of view between two persons conversing about a theme or mutual interest
value of interviews (4)
● Opportunity for mutual discovery
● Understanding
● Reflection
● Explanation via an organic and adaptive path
structured interviews
may be due to being short on time, you don’t want to get a set of emergent themes, close-ended research questions
semi-structured interviews
adaptive; if something unanticipated comes up, you can explore emergent theme
deliberate naivete interview stance
position of little knowledge
pedagogical interview stance
learning and teaching
responsive interview stance
reciprocal—may be overarching of other stances
confrontational interview stance
deliberate provocation
best practices for wording interview questions (5)
o Wording should be straightforward, neutral, and non-leading
o Inquire about one thing at a time and be as specific as possible
o Promote complex and open-ended answers
o Accompanied by appropriate follow-ups and probes
o Uphold rather than threat interviewees’ preferred identity
opening interview question type
informed consent, rapport building, experience, factual issues
generative interview question type
generate open discussion (tour, example, timeline, compare/contrast, etc.)
directive interview question type
direct the interviewee to particular answers (close-ended, typology, member reflections, etc.)
closing interview question type
catch-all, identity-enhancing, demographic, preferred pseudonym
purpose of focus groups
used when research could benefit from similar others coming together to chain ideas off one another or work toward emergent solutions
benefits of focus groups
Group effect can produce more ideas as participants share and cascade off one another
Helps for everyone to have an experience/identity in common
Transformative when participants can learn from one another
saturation
when you can make sense of the data in terms of identifying areas of consensus or other patterns, and when collection more data produces little important new information
close-ended questions
limited and predefined answer options
open-ended questions
encourage detailed answers
phronetic interative qualitative analysis approach
alternative between emic and etic readings of the data
what phronetic interative qualitative analysis approach is NOT
grounded theory or post-positivist approach
organization in qualitative analysis
physically organize data by chronology, type of data, or attribute
data immersion in qualitative analysis
engage with data in multiple ways (organize, read transcripts, write memos, talk to colleagues)
primary coding in qualitative analysis
first pass through data, codes focus on what is present in the data
codebook creation in qualitative analysis
axial coding—assembling codes into umbrella categories
secondary coding in qualitative analysis
critically examine first cycle codes and organize into interpretive concepts
questions to ask during synthesis in qualitative analysis
additional data collection? Saturated analysis?
last step in qualitative analysis
transition to writing
primary cycle vs secondary cycle coding
primary: is a first pass through the data, focus only on what is present, in-vivo codes (in their own words)
secondary: critically examines first cycle codes and organizes them into interpretative concepts, organize parent and child codes
intercoder reliability
Level of agreement among different researchers when interpretating and classifying data
how to achieve intercoder reliability
clear, detailed codebook and frequent discussions among coders
code
words or short phrases that capture the essence of the theme that you are trying to identify within your data
coding
identifying which data belong to different codes
codebook
all parent and child codes
in vivo code
in interviewees’ own words
Jane Gross’s study topic and approach
o Use an environmental justice lens to understand unequal access to soil organic carbon (SOC) markets
o Interviewed farmers, found 1st people through online survey
Alex Ramirez’s study topic and approach
o Understand agroforestry perceptions and adoption decisions in IL
▪ Gets at the social aspect of agroforestry
o Interview operators and program administrators found by internet searchers
▪ Chain referral for farmers
Guests’ justifications for using semi-structured interviews (5)
o Rich details
o Gets at the process
o Individual perspectives
o Allows the researcher to dive deeper
o Gives individuals freedom to express their views
attributes for environmental justice-informed research
o Prioritize considerate project design
▪ Use inclusive language in interview guide
▪ Make interviews accessible by scheduling at locations that are best for participants
▪ Compensate participants for their time and reimburse them for any travel
o Practice reciprocity
o Consider data access
▪ Findings were published in open-access journal