Ch. 2: Product Development Process and Organization

Generic Product Development Process

• Planning

• Concept development

• System-level design

• Detail Design

• Testing and refinement

• Production ramp up

Rapid Iteration PD Process

• Planning

• Concept development

• System level design

• Design

• Build

• Test

• Production ramp up

Concept Development Process

1. Identify customer needs

2. Establish target specifications

3. Generate product concepts

4. Selection

5. Test concepts

6. Set final specifications

7. Plan downstream development

   • Perform economic analysis

   • Benchmark competitive products

   • Build and test models

Staged Development Process

Spiral Development Process

System Engineering Model

Complex System PD Process

Siemens Westinghouse Stage Gate PD Process

Design Thinking

• User-centred approach to design, ideation, iteration and testing

• Based on what the customers want

Development Speed

• Digital design, analysis and collaboration tools to develop faster

• : iPhone 15 to 16 to 17

Platform Leverage

• Open product architecture provides value by allowing multiple providers to use the platform

Complexity Management

• Engineering complex systems through analysis of interaction networks

Outsourcing/Offshoring

• Partner skills, operations and acess to global markets

Lean Principles

• Improving effiency by applying lean production, startup and agile development methods

Open Innovation

• Using the internet to bring more people and their ideas into the process

Sustainability

• Considering the environment and social issues in responsible design new products

Business Model Innovation

• New revenue models

• : Subscriptions, freemium, product-service systems

RTD

• (Basic) Research

• Technology Development

• (Product Service) Development

Basic Research

• Discovering process

• Not set timing

• Unpredictable returns

• Long term

• : Bose

  • Acoustics, noise cancellation, vibration reduction

Technology Development

• Loosely structured

• Difficult to plan

• Less predictable

• Medium term

• : Bose

  • Components, robustness, demonstration

Product/Service Development

• Structured Methods

• Planned timing

• Predictable outcome

• Short term

• : Bose

  • Headphones, audio systems, OEM sound packages

Design Thinking Skills

• Explore

• Create

• Implement

Agile Manifesto

• Statement of software project values

• Individuals and interactions

  • Over process and tools

• Working software

  • Over omprehensive documentation

• Customer collaboration

  • Over contract negoitation

• Responding to change

  • Over following a plan