LESSON 2: Media

Media

from Latin “Medius” means Middle ; channels or ways we use to transmit or communicate messages, communication tools

Mass Communication

comprises the institutions and techniques by which specialized groups employ technological devices to disseminate symbolic content to large, heterogenous, and widely dispersed audiences

Mediated

limited in reach ; individuals/teams

Mass

huge audiences at the same time ; huge, powerful and extensive organizations

Means

it is a method, instrument, and agency, at the same time it is a container that holds together something

Technologia

Greek’ term systematic (logia) application of art or knowledge (techñe)

Phaedrus

a dialogue written by Plato

Thamus

King of Egypt ; it will not aid memory but it will cause people to be forgetful ; it will not give wisdom but only a “quantity of information”

Theuth

Egypt Inventor God ; it will improve both the wisdom and memory

Binukot

(secluded woman) was raised to memorize epic stories and oral traditions ; they were human libraries, keeping culture alive

Mediation

it is the process of representing or conveying something ; ideas, knowledge, and reality can only be encountered in their materially contained form ; media as People

Mediatization

media in the sense of mechanical and electronic media technologies ; the presence of media has become a structural condition for the determination of society and outworking cultural practices ; the world reconfigured by Media

Technology

is change of scale or pace or pattern that it introduces human affairs ; application of scientific knowledge to the practical aims of human life or to change and manipulat the human activity ; development that aims to improve our lives

Communication

is the process of sharing and conveying messages or information from on person to another within and across channels, contexts, media, and cultures

Traditional Media

became synonymous with the seven most common forms of media - books, newspapers, magazines, sound recovering, radio, television, and film

Information

processed data and/or knowledge derived from study, experience, instruction, signals, or symbols ; learnings based on our experiences, study, etc. based on different sources

Mean World Syndrome

according to George Gerbner, people with prolonged exposure to the television tend to view the world as dangerous and tend to distrust other people

Reality TV

a hybrid television genre that mixed the serial drama and documentary

Telenovela

it is a portmanteau of “television“ and “novel“ and refers to popular television drama series

Mass Communication

comprises the institutions and techniques by which specialized groups employ technological devices to disseminate symbolic content to large, heterogenous, and widely dispersed audiences