Rhetoric
the art of argumentation/persuasion
Rhetor
anyone who composes discourse that is intended to affect community thinking about events
Rhetorical Choice
all of the moves the speaker makes to enrich the persuasiveness and effectiveness of the text
Rhetorical Strategy
broad and overarching rhetorical choices that govern whole sections of text
The rhetorical appeals Text structure/organization (chronological, compare contrast, question-answer, definition-example, problem-solution, etc.) Use of language (diction, syntax, tone)
Rhetorical Device
a smaller rhetorical choice. The specific choice a writer/speaker utilizes
Rhetorical Appeals
ethos, pathos, logos
Allegory
an extended metaphor throughout the course of a text; whole story constructed around a metaphor
Alliteration
repetition of the same sound beginning several words or syllables in sequence; used to create emphasis
Allusion
brief reference to a person, event, or place (real or fictitious) or to a work of art; must be indirect and brief Often classified as Biblical, historical, or literary
Analogy
a comparison between two things, typically on the basis of their structure and for the purpose of explanation or clarification
Anecdote
a brief story used to illustrate a point; helps connect with audience
Amplification
general term for all the ways in which an argument can be expanded or enriched; to “amplify” and argument
Anaphora
repetition of the same word or phrase at the beginning of several successive clause or verses
Antimetabole (also called Chiasmus)
a verbal pattern in which the second half of an expression is balanced against the first but with the parts reversed
“I flee who chase me, and chase who flees me” (Ovid)
Antithesis
juxtaposition of contrasting ideas in balanced phrases
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” (Charles Dickens, A Tale of Two Cities)
Asyndeton
omission of conjunctions between coordinate phrases, clauses, or words
Concession
an acknowledgement that an opposing argument may be true or reasonable. Usually followed by a refutation challenging the validity of the opposing argument to strengthen the argument.
Connotation
the emotional implication that words may carry
Denotation
the dictionary definition of a word
Counterargument
an opposing argument to the one a writer puts forth (should be addressed to strengthen the argument)
Cumulative sentence (also called Loose Sentence)
a sentence that combines numerous clauses that is grammatically complete before the end (opposite of a periodic sentence) independent clause followed by a dependent clause
Deductive reasoning
method of reasoning that moves from a general observation to a specific conclusion
Diatribe
bitter, abusive criticism or denunciation of a person, group, organization, idea, etc.
Diction
word choice
Didactic
writing which teaches a specific lesson or moral to provide a correct model of behavior
Digression
straying away from the main point under discussion
Editorial “we” (collective first person)
use of first person plural; used to “unify”
Enumeration
listing of items/ideas in order, often by naming steps such as first, second, third
Epiphora (also called Epistrophe)
repetition of a word or phrase at the end of several clauses
Euphemism
use of an inoffensive in place of one considered unpleasant and/or offensive
Exhortation
discourse that provides advice or warning to do what is proper and required
Expansion
development or full treatment of a topic with use of multiple examples
Hortative sentence
sentence that exhorts, urges, entreats, implores or calls to action
Hyperbole
extreme exaggeration
Imagery
language that appeals to the five senses w/ descriptive detail
Inductive reasoning
a form of reasoning that moves from specific observations to a general conclusion
Invective
a discourse that casts blame on someone or something
Imperative sentence
sentence used to command or enjoin
Juxtaposition
placement of the things closely together to emphasize differences (contrasting effect)
Metaphor
figure of speech that compares two things without using like or as
Metonymy
figure of speech using a word that is closely related to the term it replaces
Oxymoron
paradoxical juxtaposition of two contradictory terms
Parallelism
similarity of structure in a pair or series of related words, phrases or clauses
Paradox
a statement that appears contradictory at first but then reveals a deeper truth upon examination
Periodic sentence
a long and involved sentence which is not grammatically complete until the final word; builds suspense
dependent clause followed by an independent clause
Persona
the face or character that a speaker shows to their audience
Personification
giving human characteristics to inanimate objects or ideas
Polemic
an aggressive argument that tries to establish the superiority of one opinion above all others (typically ineffective)
Polysyndeton
the use of many conjunctions in quick succession, often with no commas
“Neither snow nor rain nor heat nor gloom of night stays these couriers.” - U.S. Postal Service Creed
Refutation
when a rhetor anticipates an opposing argument and offers a counterargument
Rhetorical question
a question posed for rhetorical effect rather than for the purpose of getting an answer
Simile
figure of speech that compares two things using like or as
Synecdoche
figure of speech uses a part to represent the whole
Syntax
sentence structure
Symbolism
object holds meaning outside of its literal meaning
Testimony
an individual’s account of an event or state of affairs
Tone
the writer’s attitude toward the subject
Tricolon
a series of three written in parallel form
Understatement
rhetor makes situation less important on purpose
Verbal irony (sarcasm)
what is said is the opposite of what is meant
Zeugma
use of two different words in a grammatically similar way that produces different meanings