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Analogy
Explaining something complex by comparing it to something simple
argument
the combination of reasons, evidence, etc that an author uses to convince an audience of their position.
Aristotelian appeals
three different methods of appealing to an audience to convince them -ethos pathos logos
attitude
the writers personal feelings or views about the subject on hand
audience
to whom the author is directing their message
compare and contrast
discussing the similarities and differences between two things to some persuasive or illustrative purpose
connotation
the implied meaning of a word: words can broadly have positive negative or neutral connotations
context
the extra textual environment in which the text is being delivered
counterargument
the arguments against the authors position
deductive reasoning
a form of logical reasoning wherein a general principle is applied to a specific case
denotation
the literal dictionary definition meaning of a word
diction
the style of language used generally tailored to be appropriate to the audience and situation
ethos
setting up a source as credible and trustworthy
evidence
the information presented meant to persuade the audience of the authors position
exigence
typically the moment or event that motivates someone to write or to speak about a specific issue problem or situation
figurative language
the use of language in a non literal way
genre
the specific type of work being presented
imagery
any descriptive language used to evoke a vivid sense or image of something includes figurative language
implication
when something is suggested without being concretely stated.
inductive reasoning
making a generalization based on specific evidence at hand
irony
at the most basic sense saying the opposite of what you mean also used to describe situations in which the results of an action are dramatically different then intended.
juxtaposition
placing two very different things together for effect
logos
appealing to ones sense of concrete facts and logic
occasion
the reason or moment for writing or speaking
organization
how the different parts of an argument are arranged in a piece of writing or speech
pathos
an Aristotelian appeal involves appealing to ones emotions
purpose
the authors persuasive intention
repetition
re using a word or phrase repeatedly for effect or emphasis
rhetoric
the use of spoken or written language or visual medium to convey your ideas and convince an audience, the art of language
rhetoric triangle
the relationship between the author the audience the text/message and the context
speaker
the persona adopted by the author to deliver their message may or may not actually be the same person as the author
style
the authors own personal approach to rhetoric in the piece similar to voice
symbolism
using an object to refer to an idea or concept
syntax
the way sentences are grammatically contructed
synthesis
combining sources or ideas in a coherent way for the purpose of a larger point
themes
overarching ideas or driving premises of a work
tone
the use of stylistic devices to reveal an authors attitude toward a subject
voice
an authors unique sound similar to style