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encoding
the process by which incoming sensory info is transformed into a format in which it can be stored
storage
how information is retained in memory
retrieval
how info is accessed from the memory systems
capacity
the amount of info that can be held in a memory store
duration
the length of time that information can be held in the memory
memory
the process of recording and retaining new information. it involves encoding, storage and retrieval processes
forgetting
the way in which info is ‘lost’ from memory. it can occur in any of the three stages in memory