ETHOS PATHOS LOGOS

how to

What are the three appeales?

Ethos pathos Logos

for persuasion

What is ethos?

Convince that you are

Trustworthy

Knowledgeable

Well-Meaning

Examples of ethos?

Credetials

Sourses

looks

tone

error free

Pathos

to emotion

Sad

positive and negative emotions

incorporate vivid language impactful verbs and adjectives

Logos

Appeal to logic and rationality

how to make sure that audiunce gets point

Clear line of thought

all three