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logos
(noun) a rhetorical appeal to the audiences logic
ethos
(noun) rhetorical appeal to the audiences shared ethics; speaker credibility
pathos
(noun) rhetorical appeal to the audiences emotions
rhetoric
(noun) effective and persuasive speaking or writing
exigence
(noun) the problem that causes a writer to write
persona
(noun) a mask or a voice a speaker assumes
polemic
(noun) a verbal attack
anaphora
(noun) repetition at the beginning of sentences
oxymoron
(noun) a term of two contradicting elements
paradox
(noun) situation that seems contradictory but through further development proves true
apostrophe
(noun) addressing someone who is not present as if they were present
aphorism
(noun) a short statement of absolute truth
claim (assertion)
(noun) a provable statement
data (evidence)
(noun) information to prove a claim
commentary (analysis)
(noun) exploration of why data is important
counter argument
(noun) a contrasting point of view to one’s own argument
refutation (rebuttal)
(noun) proving an opposing argument wrong
concession
(noun) a position that is gifted to the other side
isocolon
(noun) parallel structure within sentences
allusion
(noun) reference to another work (something famous)
tone
(noun) writers attitude toward the subject matter
mood
(noun) readers attitude toward the subject matter