Purposes

GIT PAID

acronym

-if a designer meets the communication needs and they serve all the purposes they will GIT PAID

Guide

used to establish and identify a location or idea

eg. maps, colour coding

Inform

used when conveying information that is pertinent to a specific audience and leads to understanding of an event, concept, process or opinion

eg. times, instructions

Teach

used when the outcome of viewing or applying the visual communication is one of learning

eg. how, why

Promote

used in reference to the promotion of an event, organisation or something intangible, such as a belief or philosophy

eg. grab attention, aim, put it out there

Advertise

used for the presentation of a product or service, advertising suggests a commercial outcome such as the sale of a product

eg commercial gain

Identify

used to define the visual identity or characteristics of a product, place, organisation or event

eg. companies and their logos, identification

Depict

used when the presentation or illustration of visual information is the primary concern. There may be no agenda or message other than the visual details of the visual communication itself

eg visual details, showing