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GIT PAID
acronym
-if a designer meets the communication needs and they serve all the purposes they will GIT PAID
Guide
used to establish and identify a location or idea
eg. maps, colour coding
Inform
used when conveying information that is pertinent to a specific audience and leads to understanding of an event, concept, process or opinion
eg. times, instructions
Teach
used when the outcome of viewing or applying the visual communication is one of learning
eg. how, why
Promote
used in reference to the promotion of an event, organisation or something intangible, such as a belief or philosophy
eg. grab attention, aim, put it out there
Advertise
used for the presentation of a product or service, advertising suggests a commercial outcome such as the sale of a product
eg commercial gain
Identify
used to define the visual identity or characteristics of a product, place, organisation or event
eg. companies and their logos, identification
Depict
used when the presentation or illustration of visual information is the primary concern. There may be no agenda or message other than the visual details of the visual communication itself
eg visual details, showing