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Flashcards on the 7 Golden Rules at Trader Joe's
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Integrity
Operate stores and deal with people with honesty, with the customer in mind. Treat others how you want to be treated.
National/Neighborhood Company
Feeling connected to your own traders joes like a community even though being a company at a national scale
Produce Customer Wow Experiences
Creating memorable and positive interactions for customers.
Hate Bureaucracy
Eliminating unnecessary processes and hierarchies.
Product-Driven
Focusing on excelling in one aspect (price), being very good at another, and meeting expectations on the rest.
Kaizen
Continuously striving for improvement every day.
Treat the Store as the Brand
The store itself represents the brand, not individual products.