social media - basic info

Why do music artists create a social media account

• build a personal vibe

• go viral

• talk directly to fans

• launch new music

Why do artists use social media

• it’s a key marketing tool

• Cultivate the artists image

• Promote their latest releases

Why do artists target specific audiences

• more likes to buy and stream music

• More likey to buy merchandise

• Aiming at a broader group costs more money

• Aiming at a specific group with similar demographics and interests will help grow a strong fan base

How is Blumers and Katz theory of ‘uses and gratification’ applied in media

Media users play an active role in choosing and using the media in a variety of ways

What does persona mean

The aspect of someone’s character that is presented or perceived by others. How the artist represents themselves to the world after every album

what social media platform is the least dominate in the music industry

Facebook gains the least traction due to the lack of younger generations using the app

What social media platform dominates the music industry

TikTok dominates the music industry, rapidly influencing trends and chart success through viral music challenges.

what are the categories of generational demographics

The categories of generational demographics include Baby Boomers, Generation X, Millennials, and Generation Z, each defined by their unique cultural and technological experiences.