Core Content 1

CK1

Name 2 creative industries that form part of the creative economy.

Film, TV, publishing, music, digital, craft and design.

Name 2 non-creative industries that form part of the creative economy.

Legal, logistical, marketing, financial, human resources.

What is the responsibility of business roles in the creative economy?

Commissioning, fund-raising, managing the workforce, budgeting and promotion.

What is the responsibility of design roles in the creative economy?

Ideas generation, research, development of concepts, products and services.

What is the responsibility of production roles in the creative economy?

Preparation for production, utilisation of resources, production and delivery of concepts, creating content, post-production.

What is the responsibility of technical roles in the creative economy?

Ensuring that all materials, resources and equipment meet the required technical specifications.

What are sector skills bodies? (For example, UK Fashion and Textiles)

• Comprised of key industry figures

• Not for profit

• Develop occupational standards

• Reduce skills gaps and increase overall performance in a sector

What are creative bodies? (for example, Creative UK, the Crafts Council)

• Not for profit

• Invests in, develops and supports creativity in businesses and individuals

• Focus on the interests of its members

What are corporations?

• Legal entities separate from its owners

• Usually indicates a significant size of turnover and workforce

What are limited corporations?

• A type of corporation that limits the liability of its owners to their investment.

• Typically owned by shareholders and governed by a board of directors.

What are micro-, small and large enterprises?

• Microenterprises have fewer than ten employees

• Small enterprises have have ten to fifty employees

• Large enterprises have 50 to 250 employees.

What are not-for-profits?

• Operate without the primary goal of profit or benefitting any employees

• Surplus finance is reinvested into the organization's mission or community service

• Not eligible for charity tax relief

What are charities?

• Established for public benefit

• Organisation is subject to charity law and legislation

• Eligible for charity tax relief

What are freelancers?

• Specialist self-employed individual contributing to a range of projects of their choice

• Not affiliated with a sole employer

What are sole-traders?

• Individual who runs and owns a company

• Can employ people to support with operations.

Where does production take place in the creative economy?

• Creative workspaces and studios

• Industrial sites

Where does consumption take place in the creative industry?

• Museums

• Galleries

• Libraries

Where does the economic impact take place in the creative economy?

• Direct impact from production and consumption of the output from creative industries

• Indirect impact through the supply chain by creation of jobs and increased localised spending

Name the stages of the production process and what happens during it.

• Establishing the need for a product: Research and development of ideas.

• Ideation of the creative vision: Generating and developing ideas and concepts, gathering processing and responding to feedback, presenting ideas.

• Execution: Initial production planning, sourcing of funding, sourcing of materials, resources and services

• Pre-production stage: Preparing and testing resources, review of production schedule

• Production and post-production stages: Actual creation of the product, editing, refining, and finalizing the output for distribution.

What factors need to be considered for delivering a product?

• Compliance with standards and legislation: copyright clearances, quality assurance, contributor consent, health and safety compliance

• Distribution of product, including consumption

• Archival: media files, paperwork

• Results tracking to determine the success of the project, including audience feedback, reviews, reviews and ratings.

Where does commissioned revenue come from?

• Creation of a bespoke product on request of a commissioner

• Commission may come from individuals, businesses or governments.

Where does self-generated revenue come from?

• Solely generated from the actions of an individual or businesses

• Revenue comes from direct sales of a product or from ownership of intellectual property.

Where does subscription-based revenue come from?

• Agreement to receive/use products at set increments

• Revenue comes from retention of paying subscribers for recurring consumption of a product.

Name the common sources of finance and funding opportunities in the creative industries.

Contractual, sponsorship, incentives, crowdfunding, grants