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76 Terms
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scientific theory
well substantiated explanation of some aspects of the world
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terror management theory
when people are reminded of their own deaths they are more readily to enforce their cultural world views often leading to punitive actions/violence
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falsifiability of scientific theory
can be proven wrong; failure to falsify a scientific theory makes it a good theory
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hypothesis
a testable prediction, often prompted by a theory, to enable us to accept, reject, or reuse the theory ex: people with high self esteem are less likely to be depressed
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Case study
closely observe a single person/event/phenomena ex: psychologists might explore how access to resources in a community has affected mental well-being of those living there eval: learning about a complex instance
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observational study
naturalistic observation:observe what happens naturally ex: an opinion survey asking questions about how people liked the most recent documentary eval: characteristics of a population
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correlational study
survey: collect info about whats out there w/ not manipulation or change ex: if there are multiple pizza trucks in the area and each one has a different jingle, we would memorize it all and relate it to its pizza truck eval: correlation does not equal causation
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experiment
manipulate or change something to see what happens next ex:when scientists give rats new medicine and see how they react to learn about the medicine eval:designed to find out casual relationships
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Range of correlation/strength and direction
researcher has control; can collect large quantity of data; social desirability and sampling bias; analysis= when one trait or behavior accompanies another, we say the two correlate
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spurious correlation
two or more events of a variable are associated but not casually related ex: ice cream and drowning
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testable hypothesis
a prediction about what should occur if a theory is valid
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independent variable
the variable that is being manipulated (control group)
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dependent variable
outcome variable
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random assignment
randomly assign participants into experimental conditions
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social psychology
scientifically studies how we think about influence, and relate to one another
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crowds
refers to large gatherings of people who not necessarily know one another
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groups
psychological processes involving communication, conflict, and pressure among group members
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diffusion of responsibility/bystander effect
as the number of bystanders increases, the personal responsibility that an individual bystander feels decreases ex: kitty genovese murder
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conformity
changing ones behavior to match the responses or actions of others ex: keeping quiet during a funeral
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informational conformity
influenced by group
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normative conformity
you know you're correct but don't want criticism from the group
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group identification/social validation
the person does not identify strongly with the group/ an interpersonal way to locate and validate the correct choice
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compliance
changing ones behavior in response to a direct request ex: when your neighbor asks you to buy some girl scout cookies from his daughter although you don't really care about sweets you agree to buy a couple of boxes
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reciprocity
a social norm discovered in all cultures of the world marketing free gifts/free samples
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commitment/consistency
people tend to act in ways consistent with past behavior ex: door to door sales; problem of cancellations technique of having customers complete sales form
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authority
figures that are often used in the marketing world- people with expertise or influence, instead of real authority persons who have substantial power ex: a construction worker says you can't lean on the bridge vs, a random person saying you can't lean on the bridge
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scarcity
things that are in short supply seem more valuable- time running out- limited quantities available
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liking
people are more likely to say yes to people they know/like ex: compliments/ multilevel marketing (relies on the principle of liking to broaden their customer base)
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obedience
changing ones behavior in response to a directive from an authority figure (power status) ex: soldiers take orders; mom tells kids to wash hands before dinner
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milgrams shocking experience
participants were told by an experimenter to administer increasingly powerful electric shocks to another individual participants obeyed even when the individual was screaming in pain finding: people obey out of fear or out of desire to appear cooperative
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social relations
social psychology teaches us how we relate to one another through prejudice, aggression and conflict
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prejudice
unjustifiable (usually negative) attitude toward a group and its memories-> directed toward different cultures, ethnicities, and gender groups ex: after 9/11 many people lashed out on muslim americans
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stereotype threat
negative emotional experience when people recognize a negative stereotype about themselves and conform to such stereotype unknowingly
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aggression
behavior intended to injure another -> it is aimed at hurting, its different from assertive behavior- injury can be physical or emotional
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direct aggression
behaviors intended to hurt another person to their face ex: hockey players get into a fight
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indirect aggression
behavioral attempts to hurt another person without confrontation ex: spreading rumors about another person to hurt their reputation
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emotional/instrumental agression
hurtful behavior that stem from angry feelings ex: someone slaps their partner after finding out they were cheating hurting another to accomplish another goal ex: someone uses verbal abuse to hurt their partners
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genetic/situational factors
brain, hormone, weapon effect
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psychoanalytic perspective
the self actualizing person: an individuals patters of thinking, feeling, and acting
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trait perspective
personality dimensions
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conscience
regions of mind containing the mental contents of which you're aware at any given moment
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preconscience
regions of mind containing ideas you can easily bring to awareness
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unconscience
you're not aware and generally cannot become aware of even if you wanted to
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id
motivated people to satisfy basic bodliy (sexual and aggressive) needs (animal self) original energy (drive)
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ego
mental system that balances the demands of the id with the opportunities and constraints of the real world- societal self (formed in childhood)
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superego
represents societies moral and ethnic tules- moral self (formed older)
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psychosexual stages
period during which the child focuses on obtaining sensual gratification through a particular part of the body
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oral stage
0-18 months: seek gratification through the mouth
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anal stage
18-3 yrs: release of tension resulting from the control and elimination of feces
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phallic stage
3-6 yrs: source of gratification is the genitals
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latency stage
sexual desires are repressed into the unconscious until puberty
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genital stage
starts at puberty; signaling the reawakening of sexual desire
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life energies
motivate the preservation of life and reproduction; primarily sexual, pursue sex to desire pleasurable , sensible activities
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death energies
oppose the life energies; humans possess an instinctive awareness of their mortality and mental energy that motivates them to attain a final resting place
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psychodynamic processes
changes in mental energy that occur as energy flows from one personality structure to another, or is directed to desired objects
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anxiety
if energy flow is blocked, it will result in anxiety, which is the ultimate source of mental disorder
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defense mechanism
mental strategy that is devised by the ego to protect against anxiety ex: projection, denial, displacement, etc.
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free association
psychologists encourage people to let their thoughts flow freely and say whatever comes to mind
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projective tests
interested in the way test takers interpret the ambiguity "projecting" elements of their own personality onto the test
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humanistic theory
an approach to personality that focuses on peoples thoughts and feelings about themselves and the ways that interpersonal relationships shape these feelings
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self
an organized set of self perceptions of out personal qualities; peoples conceptions of who they are
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actual self
peoples perceptions of psychological qualities they possess currently, in the present
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ideal self
optimally would possess in the future
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self actualization
a motivation to realize ones inner potential
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condition of worth
A behavioral requirement imposed by others, such as parents, as a condition for being fully valued, loved, and respected
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humanistic therapy
mental health approach emphasizing the importance of being your true self in order to lead the most fulfilling life
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Maslow's Heirarchy of Needs Theory
begins with psychological needs, we try to reach the state of self actualization, fulfilling our potential psychological, safety, love and belonging, esteem, and self actualization
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trait
a persons typical style of behavior and emotion
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lexical approach
all significant individual differences among people will be presented by naturally occurring words in everyday language
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factor analysis
a statistical technique that identifies patterns in large sets of correlation