__New Woman__- a feminist ideal that had a profound influence and the ‘Flapper’ is closely associated with this ideal
* __Flapper__- cultural symbol that usually elicited an image of a young woman with short bob hairstyle, short dress, painted lips, usually smoking and going to jazz clubs to dance
* also not just a physical change they were characterised as being more reckless, sexually liberated and unfazed by previous social taboos
* changes in fashion interpreted as deeper social change
* liberated from restriction clothes but also restricting traditional views