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Culture
A shared set of beliefs, values, and behaviors passed through a community that shapes how people think, speak, and act.
Cultural Awareness
Understanding how culture influences communication, including awareness of one’s own culture.
Ethnocentrism
Assuming one’s own culture is the norm and judging others by it.
Intercultural Competence
The ability to communicate effectively across cultures through awareness, sensitivity, and adaptability.
Successful Intercultural Communication
Awareness of values and beliefs, sensitivity to differences, and flexibility in adapting behavior.
Global Agility
Learning one’s own cultural preferences and adapting to new cultures rather than memorizing rules.
Stereotypes
Oversimplified beliefs about a group that can be harmful.
Embracing Diversity
Acknowledging and valuing differences in experience rather than ignoring them.
High-Context Culture
Cultures where meaning is inferred from context, relationships, and nonverbal cues.
Low-Context Culture
Cultures where meaning is explicit and clearly stated in words.
Hofstede’s Cultural Dimensions
Power distance, individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance, long-term vs. short-term orientation.
Intersection of Cultures
The combination of national, organizational, and personal culture that shapes behavior.
Values
Unconscious ideas of what is right or wrong.
Beliefs
Traditions that influence how people communicate.
Practices
Observable behaviors that differ across cultures.
Global English
Use of English internationally with a focus on clarity and simplicity.
Verbal Communication
Communication that conveys information through words.
Nonverbal Communication
Communication through body language that people often trust more than words.
Key Nonverbal Elements
Eye contact, facial expressions, gestures, personal space, touch, and time.
Time Orientation
The way cultures perceive and value time.
Writing to an International Audience
Using formal word choice, clear formatting, and avoiding slang or idioms.
Communication Cycle
Sender encodes a message, sends it through a channel, receiver decodes it, and provides feedback.
Noise
Anything that interferes with understanding a message.
Business Communication
The process of sharing information inside and outside an organization to achieve goals.
Informative Messages
Messages that provide facts, data, explanations, or updates.
Persuasive Messages
Messages intended to influence beliefs, attitudes, or actions.
Goodwill Messages
Messages designed to build positive relationships and trust.
Record Creation
Using written communication to document decisions or actions.
Costs of Poor Communication
Wasted time, lost goodwill, financial loss, and legal problems.
Document Cycling
Repeated revisions of documents that increase costs.
Internal Audience
People within an organization.
External Audience
People outside an organization.
Primary Audience
The audience with authority to approve or reject a message.
Secondary Audience
he audience that implements or comments after approval.
Auxiliary Audience
Gatekeepers who help transmit or shape a message.
Watchdog Audience
Groups that monitor an organization, such as media or regulators.
Tone
The implied attitude of the communicator toward the audience.
Professional Tone
Businesslike, friendly, confident, polite, and inclusive.
Inclusive Language
Language that respects all audience members and builds goodwill.
You-Attitude
Focusing on the audience’s needs rather than the communicator’s.
You-Attitude Rules
Talk about the audience, refer to their request, avoid discussing feelings, explain audience benefits.
Positive Messages
Use “you” and “we” when it includes the audience.
Negative Messages
Avoid “you,” protect the audience’s ego, and use impersonal wording when appropriate
Handling Negative Information
Focus on solutions, justify the negative, and state it only once.
Placement of Negative Information
Place negative information in the middle to de-emphasize it.
Large Language Models (LLMs)
AI systems trained on large text datasets to generate language.
Appropriate Use of LLMs
Best used for routine or boilerplate communication when reasoning is not required.