COMM

2\.0 LOCAL AND GLOBAL COMMUNICATION

set of shared attitudes, values, goals, and practices that characterizes institution or organization

Culture

the complex whole which includes knowledge, belief, art, morals, law, customs and habits, and any capabilities acquired by man as a member of society

Culture

customary beliefs, social forms and material traits of a racial, religious or social group

Culture

relating to or constituting several cultural or ethnic groups within a society

Multicultural

people with different nationalities, languages, religions and ethnicities live together.

Multicultural Society

view that cultures, races, and ethnicities, particularly those of minority groups,

Multiculturalism

inclusion of the views and contributions of diverse members of society

Multiculturalism

it is how people belonging to different cultures communicate with each other.

Cross Cultural Communication

refers to the attempts that are made to exchange, negotiate and mediate cultural differences by means of language, gestures and body language

Cross Cultural Communication

Importance of Cross Cultural Communication

is being able to communicate (verbal and non-verbally) with the members of your local area/community

Local Communication

a group of interacting people sharing an environment.

Local Community

communicating with people across the globe;

Global Communication

exchanging of knowledge, ideas, and information and interaction of individual across the borders instead of a limited or local area.

Global Communication

Global Communication Example

* Government-to-government
* Business-to-business
* People-to-people

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Communication between two or more governments related to different countries. Maybe a discussion about current affairs and conflicts

Government-to-government

Involves interaction between two or more international business parties. Maybe any deal contract

Business-to-business

Refers to communication between two or more people living far away across the borders. Like talk of two best friends. One in USA and other in the UK.

People-to-people

Difference of Local and Global Communication in terms of Degree in Equality

Difference of Local and Global Communication in terms of Context

It is essential in any workplace.

Communication

It is a very important component of the communication process,

Language

How to communicate effectively with a culturally diverse persons

3 elements of face to face communication (percent)

* **Tone - 30%**
* Verbal - 10%
* Body Language - 60%

being aware that cultural differences and similarities between people exist without assigning them a value- positive or negative, better or worse, right or wrong.

Cultural Sensitivity

It implies that both groups understand and respect each other’s characteristics.

Cultural sensitivity

2 Stages of Intercultural Sensitivity

* Ethnocentric stage
* Ethnorelative stage

Enumerate the stage in Ethnocentric stage

* people don’t recognize cultural differences and experiences
* they believe their culture is the only “real” one and they tend to interact in homogenous groups and to stereotype everyone else

Denial

* people don’t recognize some differences
* assume their culture is the most evolved, the best one.

Defense

* unaware that they are projecting their own cultural values.
* They see their own values as superior.

Minimization

Enumerate the stage in Ethnorelative stage

able to shift perspectives to understand that the same “ordinary” behavior can have different meanings in different cultures.

Acceptance

Individuals become more competent in their ability to communicate with other cultures.

Adaptation

* able to shift easily from one cultural frame of reference to another.
* develop empathy for other cultures.

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Integration

2\.1 COMMUNICATION AND GLOBALIZATION

When was Ferdinand Marcos Martial law?

Sept. 23, 1972

When was the start of EDSA People Power Revolution

Feb. 25, 1986

who played a key role in calling on people over Radio Veritas to go to EDSA?

Manila Archbishop Jaime Cardinal

this radio station was captured by gov’t troops but continued broadcasting vital information over Radyo Bandido at a secret location

Radio Veritas

these 2 medium of communication played crucial role in reporting current events and sharing significant information.

* Traditional media as broadcast (TV and radio)
* print (newspaper and magazines)

what is the title of the song that was performed by well-known Filipino singers on TV and radio. It captured the triumphant feeling of a people toppling a dictatorship without bloodshed in music

“Handog ng Pilipino sa Mundo”

popular term that describes how and why the world continues to evolve in the ways that it does.

Globalization

Examples of Globalization

What is the slogan of environmental advocates (late 1980s)

“think globally, act locally”

How Cultural and Global Issues Affect Communication?

1. Increased business opportunities
2. Fewer Cultural Barriers
3. Creation of a Global Village

a term coined by theorist Marshall McLuhan to describe the impact of communication and transportation technologies which reduce the distance between parts of the world

Global village

Example of a Global Village

* online courses, distance learning
* Virtual assistant jobs
* ▪Globalization and global communication

How has globalization affected how people communicate?

3\.1 COMMUNICATING IN A MULTICULTURAL SOCIETY AND WOLRD

increasing economic, political, and cultural integration and interdependence of diverse cultures- the world wide integration of humanity

Globalization

the recognition and valuing of the difference, encompassing such factors as age, gender, race, ethnicity, ability, religion, education, marital status, sexual orientation and income

Diversity

* a theorist who predicted many years ago that our world would become a global village
* At this era, people are linked _ and _ around the glob

* Marshall McLuhan
* physically and electronically

helped erased the notion of territorial boundaries between countries, gradually eroding the idea of the term nation

Digital technology

persons respectful of and engaged with people from distinctly different cultures.

Multiculturalists

____ can be judged as insensitive, ignorant or culturally confused when they fail to realize the people from different cultures and whom they interact with.

Communicators

\- lacking understanding of cultural difference

Culturally confused

___ affects communication

Cultural ignorance

interaction with individuals from different cultures

Intercultural communication

Forms of Intercultural Communication

composed of members of the same general culture who differ in some ethnic or sociological way from the parent culture

Co-cultures

group whose members feel like outsiders

Marginalized group

being perceived as the majority of the population and having a significant presence in institutions relating to communication, education, artistic expression, law, government and business

Dominant cultures

Strategies of co-culture members to join in the dominant culture

Preferred strategies and communication approaches of marginalized groups

the lens through which we see the world

Culture

tendency to see one’s own culture as superior to all

Ethnocentrism

the acceptance of other cultural groups as equal in value to one’s own

Cultural relativism

the view that different cultures should be assimilated into the dominant culture

Melting-pot philosophy

adherence to the principle of cultural relativism

Cultural pluralism

Individualism versus Collectivism

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High context versus Low context

High power distance versus low power distance cultures

Masculine versus feminine cultures

refers to the way of presenting themselves

Gender roles-

socially constructed; share experience of oppression

Racial and Ethnic identity-

has to do with belief on faith issues

Religious identity-

related to the widening gap between the ultrawealthy, and middle and lower classes

Socioeconomic identity-

refers to the legal status or citizenship

National identity-

mental images or pictures that we believe on; shortcuts (poisitive or negative) that guide reactions

• Stereotypes-

a positive or negative prejudgement; leads to the creation of in-groups and out-groups, with out-group members becoming easy for discrimination

Prejudice-

3\.2 - APPRECIATING IMPACT OF COMMUNICATION ON SOCIETY AND THE WORLD

Today’s manner of communication is characterized by

* the constancy of connectivity
* convergence
* interactivity

is achieved when communication is made possible through technology overlaps face-to-face communication

Convergence

it grants online participation anytime and anywhere

Interactivity

DIFFERENCE BETWEEN FIRST MEDIA AGE AND SECOND MEDIA AGE

a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of usergenerated content” (Kaplan and Haenlein, 2010 as cited by Suarez, et.al)

Social media

CLASSIFICATION OF SOCIAL MEDIA

EXAMPLE OF SOCIAL MEDIA PLATFORMS

an image or video that represents the thoughts and feelings of a specific audience. Most memes are captioned photos intended to elicit humor.

Meme

A __is a virally-transmitted photograph that is embellished with text that pokes fun at a cultural symbol or social idea.

meme

What are the feature of meme?

1. Intertextuality
2. Indexicality
3. Templatability

interconnections between similar or related works perceived by an audience or reader of the text.

Intertextuality

an element in one meme can be used to comment on many situations.

Indexicality

Memes have recognisable structures with spaces for new content

Templatability

\*Internet is “___”

networked public

4 Features of Internet

4 - EVALUATING MESSAGES AND IMAGES

having or involving several modes, modalities

Multimodal