Design Thinking and Innovation

This set of flashcards covers key concepts from a lecture on design thinking and innovation, focusing on user-centric approaches, problem-solving strategies, and the importance of collaboration and empathy in the design process.

What is design thinking?

A dynamic and human-centered problem solving approach that places people at the heart of the design process.

What is emphasized in the first step of the design thinking process?

Understanding the needs and experiences of the end user.

What is ideation in the context of design thinking?

The process of generating ideas, where diverse perspectives contribute to richer solutions.

What does the term 'return on investment' mean?

The time it takes to recover the money invested in a product or service.

What is the definition of competitive advantage?

An advantage a company has over its competitors, allowing it to generate greater sales or margins.

What is the role of empathy in design thinking?

To gain deep insights into the user's challenges and context before developing solutions.

What is the iterative nature of the design thinking process?

A non-linear cycle where ideas are prototyped, tested, and refined based on feedback.

How can design thinking bring innovation to a business?

By developing actionable plans that translate innovative ideas into practical solutions.

Why is collaboration important in design thinking?

It recognizes that diverse perspectives lead to richer solutions.

How does data-driven decision making relate to design thinking?

It informs the design process by using analyzed data to make effective decisions.

What are the common fields that influence design thinking?

Architecture, engineering, and business.

What is meant by a user-centric approach in design thinking?

Designing solutions based on how users perceive and interact with them.

What is the significance of conducting research during the empathize phase?

Research helps understand the context and challenges faced by users.

What does visualization refer to in the design thinking process?

Representing ideas and solutions visually to clarify understanding.

What are examples of innovation in everyday processes?

Using QR codes for data entry instead of paper forms.

What approach is utilized in the design of business models?

Design thinking is used to create effective and user-friendly business models.

What is the ultimate goal of implementing design thinking in organizations?

To drive growth and achieve a competitive advantage.

What is the iterative method mentioned in design thinking?

A cyclic approach to refining ideas based on testing and feedback.

How do you define problem solving in design thinking?

Identifying issues and creating user-focused solutions.

What is an actionable plan in the context of design thinking?

A practical plan that can be implemented to bring ideas to life.

What does it mean to have a creative problem solving mindset?

Approaching problems with openness to innovative and unconventional solutions.