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medium
means of communication that transmits some kind of information
interest group
private organization that works to affect public policy
sample
potion of population that can represent the whole population
sound bite
sharply focused short report that can be aired in 30 to 40 secs
straw vote
poll that tries to assess opinion simply by asking the same question to a large number of people
public opinion
government or political attitudes by a significant number of people
random sampling
sample in which each member of the universe has an equal chance of being included
quota sample
sample constructed to represent the major characteristics of the universe
mass media
means of communication that reach widely dispersed audiences at the same time
mandate
instructions or demands that voters give to their elected officers
quota
in a ________ sample, people are polled based on percentages that are set to reflect the makeup of the whole group
opinion
because so many people listened to a poets political verses, he has become an _______ leader
opinion
the president hoped to sway public ________ by asking people to reconsider the issue based on new information that had been revealed*
mass media*
_________, including tv and radio, have a huge effect on the formation of public opinion
opinion
a senator decided to check the results of a public _______ poll to obtain a sound indicator how his constituency felt about the issue
peer groups
_______ are made up of people with whom on regularly associates
affairs
public opinion includes only the views that relate to public ______
agenda
the problems that political leaders and citizens agree need attention are known as the public _______
opinion
an _______ leader is a person who has more than the average influence on public opinion
polls
scientific _____ have difficulty measuring relevance and stability and the intensity of opinions
attitudes
polls are taken to determine a persons _____ and viewpoints
attention
the impact of the mass media on the public agenda can be described as its ability to focus the public's ___ on specific issues.
agree
the influence of mass media forces voters to pay attention to the sources with which they _____ with
family, school, mass media, peers, opinion leaders, historic events
what are the 6 types of influence in opinion making?
attitudes*
in the family, young children are likely to acquire _______ that will change as they begin forming their own opinion
describe random rampling
sample in which each member of the universe has an equal chance of being included
checks and balances
the free unrestricted power of public opinion in american politics is limited by _____
opinion
_______ leaders should view their roles as a grace responsibility
voters
newspaper mail-in ballots hope to predict election outcomes with some success by hearing from a large quantity of ______
constructing a sample
if the universe to be measured is small, what step in the polling process can be eliminated?
newspaper
what mass media is the best place to find inexpensive, in-depth, readily info on politics?
available and convenience
the characteristic that sets radio apart from other forms of media is it ___ and ____.