Key Terms

Social Influence

• Process by which individuals and groups

• change each others’ attitudes and behaviour

Conformity

• Type of majority influence

• An individual changes their behaviour/opinions

• to become the same as the group

Obedience

• Individual does what they are told to do

• by an authority figure

• Or follows a rule set by authorities

Minority Influence

• Individual/Small group persuades

• Another individual/larger group to go along with minority

• Instead of with the majority

Independent Behaviour

• Individual resists the pressures to:

• Conform/Obey

• Behaves how they would have done without influence of others

Internalisation

• type of conformity

• Changing your opinion/behaviour

• both privately and publicly to follow the majority

• Permanent change

Compliance

• type of conformity

• Changing your opinion/behaviour publicly despite disagreeing privately

• To match the majority

• Temporary/superficial

ISI

Informational Social Influence

• Explanation for internalisation

• Desire to be correct

NSI

Normative Social Influence

• Explanation for compliance

• Desire to be accepted / liked, fear of rejection / ostracised