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Explicit cost
A cost that involves actually laying out money; payment paid by firm for using resources of others
Implicit cost
Does not require an outlay of money; it is measured by the value, in dollar terms, of benefits that are forgone
Accounting profit
Of a business is the business's total revenue minus the explicit cost (and depreciation)
Economic profit
Of a business is the business's total revenue minus the opportunity cost of its resources. (Total revenue minus explicit and implicit costs) It is usually less than the accounting profit
Implicit cost of capital
The opportunity cost of the capital used by a business—the income the owner could have realized from that capital if it had been used in its next best alternative way
Normal profit
An economic profit equal to zero is also known as this. It is an economic profit just high enough to keep a firm engaged in its current activity.
Principle of marginal analysis
According to this, every activity should continue until marginal benefit equals marginal cost.
Marginal revenue
The change in total revenue generated by an additional unit of output
Optimal output rule
Says that profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost
Marginal cost curve
Shows how the cost of producing one more unit depends on the quantity that has already been produced
Marginal revenue curve
Shows how marginal revenue varies as output varies
Production function
The relationship between the quantity of inputs a firm uses and the quantity of output it produces
Fixed input
An input whose quantity is fixed for a period of time and cannot be vaired
Variable input
An input whose quantity the firm can vary at any time
Long run
The time period in which all inputs can be varied
Short run
The time period in which at least one input is fixed
Total product curve
shows how the quantity of output depends on the quantity of the variable input, for a given quantity of the fixed input
Marginal product
Of an input is the additional quantity of output produced by using one more unit of that input
Diminishing returns to an input
These occur when an increase in the quantity of that input, holding the levels of all other inputs fixed, leads to a decline in the marginal product of that input
Fixed cost
A cost that does not depend on the quantity of output produced. It is the cost of the fixed input
Variable cost
A cost that depends on the quantity of output produced. It is the cost of the variable input
Total cost
Of producing a given quantity of output is the sum of the fixed cost and the variable cost of producing that quantity of output
Total cost curve
Shows how total cost depends on the quantity of output
Average total cost
Total cost divided by quantity of output produced
Average cost
Average total cost is often referred to simply as this
U-shaped average total cost curve
Falls at low levels of output and then rises at higher levels
Average fixed cost
The fixed cost per unit of output
Average variable cost
The variable cost per unit of output
Minimum-cost output
The quantity of output at which average total cost is lowest—it correspond to the bottom of the U-shaped average total cost curve.
Average product
Of an input is the total product divided by the quantity of the input; output per unit of input
Average product curve
For an input shows the relationship between the average product and the quantity of the input
Long-run average total cost curve
Shows the relationship between output and average total cost when fixed cost has been chosen to minimize average total cost for each level of output
Economies of scale
These occur when long-run average total cost declines as output increases
Increasing returns to scale
These occur when output increases more than in proportion to an increase in all inputs. For example, with these, doubling all inputs would cause output to more than double.
Diseconomies of scale
These occur when long-run average total cost increases as output increases
Decreasing returns to scale
These occur when output increases less than in proportion to an increase in all inputs
Constant returns to scale
These occur when output increases directly in proportion to an increase in all inputs. The long-run average total cost is as low as it can get.
Sunk cost
A cost that has already been incurred and is nonrecoverable. This cost should be ignored in a decision about future actions.
Price-taking firm
A firm whose actions have no effect on the market price of the good or service it sells
Price-taking consumer
A consumer whose actions have no effect on the market price of the good or service he or she buys
Perfectly competitive market
A market in which all market participants are price-takers
Perfectly competitive industry
An industry in which firms are price-takers
Market share
A firm's ______ ______ is the fraction of the total industry output accounted for by that firm's output
Standard product
Describes a good when consumers regard the products of different firms as the same good
Commodity
Describes a good when consumers regard the products of different firms as the same good
Free entry and exit
An industry has this when new firms can easily enter into the industry and existing firms can easily leave the industry
Monopolist
The only producer of a good that has no close substitutes
Monopoly
An industry controlled by a monopolist
Barrier to entry
To earn economic profits, a monopolist must be protected by this—something that prevents other firms from entering the industry.
Natural monopoly
Exists when economies of scale provide a large cost advantage to a single firm that produces all of an industry's output
Patent
Gives an inventor a temporary monopoly in the use or sale of an invention
Copyright
Gives the creator of a literary or artistic work the sole right to profit from that work for a specified period of time
Oligopoly
An industry with only a small number of firms
Oligopolist
A producer in an oligopoly
Imperfect competition
When no one firm has a monopoly, but producers nonetheless realize that they can affect market prices, an industry is characterized by:
Concentration ratios
Measure the percentage of industry sales accounted for by the "X" largest firms, for example the four-firm or the eight firm versions of this
Herfindahl-Hirschman Index
The square of each firm's share of market sales summed over the industry. It gives a picture of the industry market structure.
Monopolistic competition
A market structure in which there are many competing firms in an industry, each firm sells a differentiated product, and there is free entry into and exit from the industry in the long run
Price-taking firm's optimal output rule
Says that a price-taking firm's profit is maximized by producing the quantity of output at which the market price is equal to the marginal cost of the last unit produced
Break-even price
Of a price-taking firm is the market price at which it earns zero profit
Shut-down price
A firm will cease production in the short run if the market price falls below this, which is equal to minimum average variable cost
Short-run individual supply curve
Shows how an individual firm's profit-maximizing level of output depends on the market price, taking fixed cost as given. Equal to marginal cost above average variable cost.
Industry supply curve
Shows the relationship between the price of a good and the total output of the industry as a whole
Short-run industry supply curve
Shows how the quantity supplied by an industry depends on the market price, given a fixed number of firms
Short-run market equilibrium
This occurs when the quantity supplied equals the quantity demanded, taking the number of producers as given
Long-run market equilibrium
A market is in this when the quantity supplied equals the quantity demanded, given that sufficient time has elapsed for entry into and exit from the industry to occur. Firms make normal profit.
Long-run industry supply curve
Shows how the quantity supplied responds to the price once producers have had time to enter or exit the industry
Constant-cost industry
An industry with a horizontal (perfectly elastic) long-run supply curve
Increasing-cost industry
An industry with an upward-sloping long-run supply curve
Decreasing-cost industry
An industry with a downward-sloping long-run supply curve
Accounting costs
Explicit costs
Economic costs
Explicit and implicit costs
Total revenue
Price x quantity
Total profit
Total revenue - total costs
Law of diminishing marginal returns
As variable resources are added to fixed resources, the additional output produced from each new worker will eventually fall
Total physical product
Total output or quantity produced
Increasing marginal returns
Stage 1 of returns when marginal product rises and total product increases at an increasing rate due to specialization
Decreasing marginal returns
Stage 2 of returns when marginal product falls and total product increases at a decreasing rate because of each worker adding less and less to fixed resources
Negative marginal returns
Stage 3 of returns when marginal product is negative and total product decreases because workers get in each other's way
Production
Converting inputs into output
Geographic monopoly
A monopoly based on the absence of other sellers in a certain geographic area
Marginal revenue = demand = average revenue = price
What is illustrated by the perfectly elastic demand curve for each perfectly competitive firm?
Shut-down rule
A firm should continue to produce as long as the price is above the AVC. When the price falls below AVC then the firm should minimize its losses by shutting down.
Enter
Firms will do this in the long run if there is profit in the short run
Exit
Firms will do this in the long run if there is loss in the short run.
Productive efficiency
The production of a good in a least costly way. (Minimum amount of resources are being used). Price = Minimum average total cost
Allocative Efficiency
Producers are allocating resources to make the products most wanted by society. Price = Marginal Cost
Inverse
The marginal cost curve and the marginal product curve have a(n) _______ relationship.