Brands and Branding Concepts

These flashcards cover essential terminology and concepts related to branding and market dynamics.

to cause widespread disruption or destruction

To wreak havoc on something

a place where something is sold to the public

point of sale

to be subtly influenced without conscious awareness

subliminally exposed

the consequences or effects of an action or decision

implications

to show one’s connection or association with a group, brand

to express affiliation with

the foundational principles or elements of smth

pillars

short for duplicate and is used to refer to products that are cheap alternatives to the originals

dupe

a cheaply made or less good copy of a popular or high-quality one

knock off

copies or reproductions of an original item, often made to closely resemble the authentic version

replicas

someone or something that looks very similar to someone or something else (can be a person)

dear ringer

A _ refers to a competitor thought to have little chance of winning.

underdo

fake or imitation products that are intentionally made to look like genuine branded items in order to deceive consumers

counterfeit goods

is socially embarrassing action or mistale

faux pas

The _ is the symbol representing a company or organization.

logo

refers to a lifestyle and mindset focused on saving money and finding value in second-hand or inexpensive goods.

thrift culture

showing of wealth or status in a budget-conscious way. flexing but while still being frugal (economical)

frugal flexing

very noticeable or attracting attention, often in a way that is not wanted

conspicuous

well-known for some bad or unfavourable quality or action that often attracts criticism or disapproval.

notorious

a friendly feeling toward people with whom one shares a bond or experience, often fostering teamwork and solidarity.

camaraderie

refers to the violation of a law or a right

infringement

taking a strong action all over the world

global offensive

a person who tricks people into buying copies of some sort of product

counterfeiter

to copy someone else;s work without permission

copyright abuse

a large number of people or organisations working together as a system

a network

goods for sale

merchandise

plans of a company to achieve its objectives

corporate strategy

agreements which allow a company to sell products locally

licensing rights

the unique value that a brand presents to its customers

position a brand

a diagram that allows you to compare your product to the competition and idnentify opportunities for new products in the marketplace

positioning map

occurs when a company, product or service stands out from competition

differentiation

highest quality, best known or most expensive products and locations

flagship brand

a brand that does not have a brand name, it produces its products but are identified only by product characteristics identified by plain, usually black-and-white packaging

generic brand

when a brand fails to live up to customers expectations and as a result they negatively perceive the company’s value

brand dilution

a shortened form of a word or phrase, often used for convenience or efficiency in communication.

abbreviation

said in short and clear way

succinct

to express oneself fluently and coherently

articulate

not confident enough to say or do what they want

Inhibited

logical and well organized

coherent

able to use language and express your opinions well, especially when you are speaking in public

eloquent

able to use a language without making mistakes

fluent

not having or giving enough info or details

vague

to turn aside from the main subject

to digress

to cause or allow a negative feeling to grow worse

to fester

distant or remote

far-flung

likely to do something suddenly, without considering the results

impetuous

to make somebody have more of something than they can deal with

swamped

to tell someone in official way that they have done something wrong

to reprimand

pretending to have the same values or beliefes while actually you dont.

hypocrisy

an idea or feeling that a word invokes in addition to its literal meaning.

connotation