Attitude

Definition

predisposition to act in a certain way to something in an environment

Triadic model of attitudes

beliefs - formed from past
emotions - good experience means look forward to it
behaviour - not always consistent with attitude

How do you change attitudes?

-persuasive communication
-cognitive dissonance

Persuasive communication

depends on person doing it, message, character of person being persuaded

Cognitive dissonance

states that all of triadic model must be constant for attitude to be the same
conflicting elements can change attitude and behaviour

Stereotypes

belief held by collection of people about traits shared by a category of people