Qualitative Data Analysis

This set of flashcards covers key concepts and methods in qualitative data analysis as discussed in the lecture.

What is qualitative research?

Research that addresses the meaning individuals or groups ascribe to a social or human problem, focusing on the ‘what’, ‘how’, and ‘why’ of social behaviors.

How do we collect qualitative data?

By collecting data in a natural setting through methods such as interviews, focus groups, observations, and document analysis.

Why do we use qualitative research methods?

To explore a problem, achieve a complex understanding, empower individuals, develop theories, and when quantitative measures do not fit the problem.

What broad research question was explored regarding homelessness in Austin, TX?

Investigates the material, interpersonal, and psychological strategies employed by homeless individuals in Austin, TX, to cope with and overcome the challenges of street life.

What is 'coding' in qualitative research?

Coding begins with the selection of a unit of textual data and may represent events, places, individuals, and can involve categories representing realms of meaning or activity.

What are memos in qualitative research?

Personal reflections on the research experience or methodological issues, often used alongside coding to describe the basis of coding categories.

What is a data matrix?

A representation where individuals or other units represent columns and coding categories represent rows.

What is grounded theory in qualitative data analysis?

A method aimed at developing theory and finding patterns/themes from data, involving constant-comparative methods and in vivo coding.

What is narrative analysis?

An examination of the structure, meaning, and characteristics of stories, often used in conjunction with life history interviews.

What is conversation analysis?

Analyzing the structure, sequencing, word choice, and other characteristics of conversations, sometimes using video and/or audio recordings.