any behavior that is designed to increase another person's welfare, and particularly those actions that do not seem to provide a direct reward to the person who performs them
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reciprocal altruism
principle that, if we help other people now, those others will return the favor should we need their help in the future
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social exchange theory
involves an element of anticipation of reward, especially social reward
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social responsibility norm
we should try to help others who need assistance, even without any expectation of future paybacks
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diffusion of responsibility
when we assume that others will take action and therefore we do not take actions ourselves
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aggression
behavior that is intended to harm another individual
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frustration-aggression hypothesis
when the pursuit of a goal is frustrated, which can lead to aggression
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displaced aggression
aggression that is directed at an object or person other than the person who caused the frustration
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catharsis
idea that observing or engaging in less harmful aggressive actions will reduce the tendency to aggress later in a more harmful way
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desensitization
tendency over time to show weaker emotional responses to emotional stimuli
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culture of honor
social norm that condones and even encourages responding to insults with aggression
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conformity
change in beliefs or behavior that occurs as the result of the presence of the other people around us
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informational conformity
we conform because we believe that other people have accurate information and we want to have knowledge
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normative conformity
we conform because we want to be liked by others
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obedience
tendency to conform to those in authority
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minority influence
a smaller number of individuals is able to influence the opinions or behaviors of the larger group
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psychological reactance
strong emotional reaction that leads people to resist pressures to conform